Four Kind of Crummy Mission Statements

Mission statements are one of those holdovers from the domineering American corporate culture of the eighties, and while they can be extremely useful to focus a new business, most of the time they’re bland, and lack any sort of creative touch or impulse. Normally this wouldn’t be that big of a deal, but business schools have a terrible habit of taking the most inoffensive, uninspired mission statements from major corporations and printing them out as an example to which our future entrepreneurs can aspire.

So many thoughts, such little creativity

So we decided to go through a list of multi-national companies and found four odd/funny/not all there upstairs mission statements to help future entrepreneurs reading our blog avoid being the butt of a small time business blog’s jokes. Continue reading

Guest Post: 4 Ways to Get Great Reviews for Your Business

You read that right- it only takes 4 simple steps to get your business the great testimonials and reviews it deserves! Our Friday guest post comes to you courtesy of WordofMouth.org’s CEO Andy Sernovitz who discusses the power of the positive recommendation, how it affects and motivates our shopping habits and the 4 ways that anyone can begin getting these types of reviews for their own.

True, honest love from a happy customer in the form of a testimonial or review can be incredibly powerful. More than any copy you could write, any ad you could buy, or any offer you could pitch – a recommendation from a happy customer motivates people to buy.

It’s more than just the warm fuzzies, recent research from Nielsen shows that 92% of us trust recommendations from people we know, and 70% of us trust reviews from strangers online. That’s much more significantly than how much we trust the traditional method of advertising, editorial content, and search marketing.

So how do we get this positive feedback? It only takes 4 simple steps! Continue reading