One of the biggest factors that determines a business’ success is their ability to market to a wide range of demographics. In an increasingly digital world, marketing to separate generations are completely different ball games.
Currently, a lot of businesses are having trouble reaching and attracting Millennials. Millennials are the generation born between 1981 and 2000 and make up about 80 million consumers in the United States alone. The Millennials are often referred to as digital natives, meaning they have grown up with technology such as computers and the internet. The dawn of the digital age has forced companies to throw out the playbook and start from scratch in terms of marketing. (more…)