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Different Demographics Need to be Marketed to Differently

One of the biggest factors that determines a business’ success is their ability to market to a wide range of demographics. In an increasingly digital world, marketing to separate generations are completely different ball games.

Currently, a lot of businesses are having trouble reaching and attracting Millennials. Millennials are the generation born between 1981 and 2000 and make up about 80 million consumers in the United States alone. The Millennials are often referred to as digital natives, meaning they have grown up with technology such as computers and the internet. The dawn of the digital age has forced companies to throw out the playbook and start from scratch in terms of marketing. (more…)

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How to Excel in an Entrepreneurship Catering to Niche Industries

How to Excel in an Entrepreneurship Catering to Niche IndustriesNot everybody is attracted by prospect of jobs with fat pay packages, especially if they have a desire to live life on own terms. There are numerous examples of people starting small sized ventures at home which blossomed into large companies in long run. PC giant HP’s founders started operating from a garage in Palo Alto and it grew into one of the world’s leading IT giants. If you have an entrepreneur’s spirit and teamwork and customer service skills, starting up your own business may be the best option.

However, you may want to try venturing into lesser known niche areas to make a mark for yourself and the company. Rather than joining an industry laden with cutthroat competition, changing taste of consumers and other hiccups, you may tread into uncharted territories and tap the potential.

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