Have you heard? Netflix just redesigned its logo. Just a few months prior, so did Black & Decker, Yahoo, VISA, Absolut Vodka, and a long list of other major companies. That’s because every logo design has a shelf life, one that varies from business to business. So how do you know if your logo is becoming stale? Good question. Here are the answers.
1) Revamp your logo design if it looks unprofessional or too generic. Your logo conveys the quality and professionalism of your company and should reflect your corporate mission and values. A poor quality logo does damage to any company, at any size. Often early-stage businesses choose overly complicated, obscure or cluttered logo designs that screams old fashioned. Aim for a simple, clean design with a stylish flourish. Another common mistake is to choose a logo that looks too similar to a competitor’s. Your logo design should always be unique to your unique brand.
Trends in logo design, like trends in clothing design and interior design, fluctuate with time. Being stylish and innovative is important if you want to stand out from the crowd, but your logo also needs staying power – after all, it’s the heart of your brand and influences all your other materials. So how do you find the fine line between contemporary and enduring? Below are three logo design trends that are both cutting-edge current and completely classic.
1. Keep it simple.
Minimalization is a major trend in logo design. These days, less is more. Just ask Microsoft, Black & Decker or any of the other scores of large corporations who have recently streamlined their logos to a more simplified version using simpler lines and shapes. This makes good sense from a branding perspective, as less complicated, starker logos are easier for consumers to remember and connect with. What’s more, logo designs with basic symbols and simple color schemes reproduce more cleanly at smaller sizes. When it comes to logos today, complex design elements don’t add beauty, they just add complexity.