We aren’t really sure how business pundits come up with the prophecies they espouse on prime time cable news shows. Perhaps it has something to do with tracking the stars, seeking out the fortune teller at the local Roma encampment, and gazing misty-eyed into a magical crystal ball. Or maybe it has more to do with tracking current trends and hoping that they are applicable to a wider array of companies than currently being affected.
Of course, there is always the old “throw a dart at a piece of paper and read out the results” trick. While this method may not be quite as accurate, it seems to the go-to plan for some corporate prophets.
How else would we have gotten the following four failed business predictions over the years? (more…)