5 Questions with B-Corp Innovator Jenelle Isaacson

Jenelle Isaacson, owner of Living Room Realty

As our B Corp interview series comes to a close, we’re excited to end the series on a strong note for businesses that decide to file as Benefit Corporations by featuring Jenelle Isaacson, owner of Living Room Realty in Portland, Oregon. Living Room Realty has the distinction of being the first real estate company in Oregon to become B-Corp certified and today, we spoke with Jenelle about how she hopes Benefit Corporations will be the future norm for business and how her company believes in building both business coupled with community – “one great neighbor at a time.”

1) How did you get started with your company?

I was getting ready to have a baby and wanted to leave my current office anyways so I could have my own place I could easily bring my baby in if I needed and have control over the environment of my office. I was nesting. I wanted my own space, with my favorite teas, assurance the office was cleaned with natural products and was somewhere as comfortable as my own living room if I would be balancing two children under two years old and a thriving real estate business.

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You’re Too Savvy to Make These 5 Rookie Entrepreneur Mistakes – Or Are You?

You’re bound to make more than five mistakes as a neo-entrepreneur (young and fresh entrepreneurs who are less experienced than their older, more established counterparts), especially during the startup years. Entrepreneurship means going through a lot of uncharted territory and interestingly enough, many of these mistakes stem from characteristics that make a person an entrepreneur.

Entrepreneurs who succeed tend to share the following traits: Continue reading

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Guest Post: 5 Hot Business Ethics Issues of 2012

Business ethics within corporations deal with the code of values a company adopts. They determine how the company operates and what it will potentially achieve in the long term. This year, businesses are faced with many difficult ethical questions and must understand the trends in industry as well as how to handle tough situations. In moral grey areas, businesses must take a stand on issues of all types, some of which include:

1) Honesty, Integrity, and Fairness

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