By Craig Robinson
Small businesses today are being thrown under the bus in many different ways. Expected to pay more taxes, subject to regulations which don’t or won’t affect larger corporations – it’s very tough to even exist in a business atmosphere, much less to actually succeed. And if the pressure coming from every angle doesn’t deter you, then you have to compete with the big boys via marketing for a slice of the pie. How can do you this?
One of the best ways small businesses are targeting their customers is through social media sites like Facebook. With over a billion users, a mobile market quickly expanding, and a low-cost, multi-function ad-delivery medium, Facebook is the perfect spot for small businesses on the rise. Let’s check out a few ways a small business can leverage Facebook for marketing success.