Follow Your Business Bliss: Let Your Passions Be Your Guide

David NilssenBy David Nilssen, CEO & Co-founder, Guidant Financial

Follow your bliss. We’ve all heard this simple advice, stated succinctly by writer and mythologist Joseph Campbell. We’ve heard it so often that maybe we’ve lost sight of Campbell’s intent. It wasn’t permission to do nothing, or to squander our gifts. In saying “Follow your bliss,” Campbell exhorted us to action. To proactively seek out what we’re passionate about and build a life around it. After all, if you’re doing what you love, it doesn’t feel like work—but you can make it your living.

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Buying a Business? Play to your Strengths

David NilssenBy David Nilssen, CEO & Co-founder of Guidant Financial

We all have dreams. They start off big when we’re very young. As we grow up, most of us temper our ambitions with a dose of reality and a need to fit in—to do what others do. This is true for aspiring (and frankly existing) entrepreneurs.

First, let me say that not everyone is cut out to be an entrepreneur. There is tremendous potential for reward—both material and in personal freedom and satisfaction—but there is risk in entrepreneurship, and a fearful or risk-averse person should not attempt it.

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