In an age where climate change is one of the first things mentioned in political campaigns and global warming updates are plastered all over the news, people have grown infinitely more aware of the environment. This shift toward an eco-friendly lifestyle has opened up a slew of opportunities for entrepreneurs looking to change the planet and capitalize on the green scene.
Starting a business as a benefit corporation and being completely transparent about your environmental performance could pay dividends, not only for the environment but for your business’s bottom line. According to a 2013 Nielsen study, 50 percent of global consumers surveyed are willing to pay more for services and goods that give back to society.
Better still, there are opportunities available in every industry to start a green business. Eco-friendly companies are no longer limited to organic farms or natural product lines. You can even leverage your expertise in a career you’re passionate about and turn it into a green endeavor with a few simple changes. Check out these ideas for starting a green company in an ordinary, everyday field.
Although many had believed the digital age would bring a dramatic decrease in the usage of paper as a medium, it is evident that this is not yet the case. The average company still prints around a hundred documents a day, which proves that paper is still irreplaceable in the business world. However, computers did bring us an unwelcomed change – increasing complexity in managing and controlling a company’s paper output.
Saving money on your business overhead is like putting money directly into your pocket. As a small business owners are always looking for ways to make the most of their budget so they can classify as much of their revenues as possible as profit. As you probably know, cash flow is what is going to keep your start-up above water. To get more cash flow, you need to either sell more or cut back on expenses, and when you do not have a large book-of-business, cutting back is the most practical option.
Every business owner knows the basics of reducing overhead, but sometimes it takes a bit of creativity to reduce spending without compromising business solvency.
In today’s environmentally conscious social environment, building and operating a business that implements as many green practices as reasonably possible is not only healthy for the environment, it’s also a case of excellent PR. Numerous companies have actually boosted their sales revenues and client retention rates by through implementing eco-friendly practices and publicizing this fact.
In some cases, clients are even willing to accept slightly higher costs of doing business if they’re made aware of the fact that your company is honestly attempting to ease the footprint it leaves on the environment.
Given these benefits and the fact that you will be leaving a small but important mark on the world, there is no reason not to adapt at least a few key green strategies in your own start-up or established business. Let’s cover a few.