Guest Post: The Value of Social Media Buzz

Today we’re featuring a special guest post from guest blogger Rachel Walker at FastUpFront which provides business cash advances for small businesses. Social media buzz is pivotal to the success of businesses both big and small but how does the marketing work for it and once you have an engaged customer, how do you get them to stay engaged with your brand?

I remember when social media was still in its infancy, with Facebook and Twitter leaping to become overnight social network sensations. Today there are a whole slew of social media sites which allow people to share their thoughts, feelings, and opinions on anything and everything- and businesses are working hard to keep up with the tweeting Joneses.

Savvy consumers use these platforms to share their opinions of businesses with one another, while said businesses scurry to leverage their social media reputations to attract more customers.  In the blink of an eye, social media has now become one of the most important marketing platforms worldwide. Now that we’re there, how does social media marketing work and how exactly does one keep a customer engaged with their fan page to keep that buzz going? (more…)


5 Employment Perks That Need to Happen Everywhere

We’re a pretty close knit bunch here at MyCorp. Everybody knows everyone pretty well and gets along. But our team is also pretty small and since we aren’t a large corporation, sometimes a couple of us wonder what our lives within a more global company might be like…

There are two different first impressions that come to mind. The first is Google headquarters based. Picture bright colors, ping pong tables, free food and drinks, and flip flops. Laidback and interactive while still getting the job done. The other comes from the film Office Space. Hours of sitting in traffic, hours of sitting in a cubicle, a copy machine that doesn’t work, and a mountain of pointless “TPS reports.” The worst case scenario, as we all voted and agreed on. (more…)


Small Business Trend Alert: What to Watch in 2012

Consider this week’s post the MyCorp crystal ball to seeing the future of small business! Now that January is in full swing, we thought it would be a good time to take a look at what small business trends are currently developing. As we move full speed ahead into the rest of 2012, take a look at the trends below. Don’t let your small business fall behind!

Internet Search Boom

We all know how important it is to have an online presence. In 2012 your presence is more important than ever. According to, the number of internet users worldwide in 2011 jumped to over 2 billion- wow! Take away two lessons from this number in hopping on the social bandwagon. (more…)


Unfulfilled Business Prophecies Throughout the Years

We aren’t really sure how business pundits come up with the prophecies they espouse on prime time cable news shows. Perhaps it has something to do with tracking the stars, seeking out the fortune teller at the local Roma encampment, and gazing misty-eyed into a magical crystal ball. Or maybe it has more to do with tracking current trends and hoping that they are applicable to a wider array of companies than currently being affected.

Of course, there is always the old “throw a dart at a piece of paper and read out the results” trick. While this method may not be quite as accurate, it seems to the go-to plan for some corporate prophets.

How else would we have gotten the following four failed business predictions over the years? (more…)


2 Thumbs Up: How Small Businesses Can Shield Their Online Image From Bad Reviews

So it has happened; a company is suing Google for libel.

The Ballymascanlon House Hotel in Ireland is angry that Google’s auto-complete function immediately links the hotel with receivership, which is when another party holds some assets until the business’s debts are repaid. In other words, the Hotel is being perceived as in some sort of financial trouble, which isn’t the case according to the hotel. Representatives from Ballymascanlon have said this has hurt their business and demanded it be removed.

Google didn’t change it, as the auto-complete feature simply shows what Google users most often search for, and so the Hotel moved to litigate. Of course, the entire case Ballymascanlon is building is silly and will no doubt be thrown out, but it does show the impact online perception has on a business. The hotel has a 1,200-year-old history, and a lawsuit over something Google has little control over is now completely overshadowing it. (more…)


Awesome Affiliates: Wpromote

Happy Wednesday Awesome Affiliate readers! Today’s affiliate, Wpromote, leads businesses to the road of full-potential advertising. We welcome them to take the wheel and tell us a little bit about themselves:

In order for businesses to survive in today’s world of technology, advertising online is a must. Potential clients need be able to find you easily when they do a search for your business online, or they are likely to walk straight into a competitor’s arms. Small businesses often find online advertising, such as pay-per-click campaigns on Google, overwhelming and expensive and either neglect such campaigns or simply avoid them all together. (more…)


Build a Professional Website with RealPractice

This is the promise that RealPractice is making to their customers who subscribe with MyCorporation. For now until April 30th, RealPractice will help you build a customized and professional website for $599. Included in this price will be 1 month of free website hosting. The perfect deal whether you’re looking to launch a new website for your business or just give your existing company site a makeover! (more…)