3 Keys to Crafting the Perfect Logo

3 Keys to Crafting the Perfect Logo No exceptions: all entrepreneurs need attention.

There are many things you can do to get attention. But start by asking, attention to what? What will people see and instantly recognize as being your business? It’s all about your logo, the first-and-always visual ambassador of your brand. In that sense, it’s the foundation and future of your entire business. What makes a great logo, a great ambassador? Here are five keys to ensure that your logo will match the “look and feel” of your business.

1. Simplicity is your friend.

Day in and day out, you constantly see incredible amounts of visuals and colors. But just because something sticks out visually, doesn’t mean you’ll remember it or feel good about it. Clean design is key. Graphics professionals spend years in training to consistently translate ideas into clean design: the right shape, size and proportions without distracting bells and whistles. “Civilians” like us can get professional-looking results by using a make-it-yourself website like LogoGarden.com. Often these sites are free, so you can experiment and get a finished, clean-design logo quickly with no risk.

Continue reading

Share!!!

5 Signs That It’s Time to Update Your Logo Design

5 Signs That It’s Time to Update Your Logo DesignHave you heard? Netflix just redesigned its logo. Just a few months prior, so did Black & Decker, Yahoo, VISA, Absolut Vodka, and a long list of other major companies. That’s because every logo design has a shelf life, one that varies from business to business. So how do you know if your logo is becoming stale? Good question. Here are the answers.

1) Revamp your logo design if it looks unprofessional or too generic. Your logo conveys the quality and professionalism of your company and should reflect your corporate mission and values. A poor quality logo does damage to any company, at any size. Often early-stage businesses choose overly complicated, obscure or cluttered logo designs that screams old fashioned. Aim for a simple, clean design with a stylish flourish.  Another common mistake is to choose a logo that looks too similar to a competitor’s. Your logo design should always be unique to your unique brand.

Continue reading

Share!!!

How Small Businesses Can Optimize Their Websites for the Visually Impaired

Not everyone is born with the gift of 20/20 eyesight. Some cannot see at all. The visually impaired are marginalized, and unfortunately, the impaired are rarely the target niche for any business. However, it would serve businesses, large and small alike, well to realize that there are an estimated 21.2 million adults in the United States, who have trouble seeing, even with the help of contact lenses or glasses, with some of these adults also completely blind.

A small business can take advantage of these statistics and include the visually impaired as part of their target niche. All you need to do is hire a web design company to optimize your website to make it suitable for those with both perfect vision and those that have trouble seeing. Since it’s not exactly easy to put Braille up on a computer screen, here are my tips on how a business can optimize its website with ease.

Continue reading

Share!!!

Reconnect With Customers By Holidizing Your Business!

The holidays are here and hopefully you’ve used this time to reconnect with your customers!  One way many businesses are standing out during the holiday season is by holidizing.

If you’re unfamiliar, holidizing is when you add a bit of the holiday season into your brand’s designs.  Add a holiday touch it on your logo, company emails, website and more.  Holidizing your brand’s designs is a great way to distinguish your business and in turn, increase revenue. Continue reading

Share!!!