Besides simply measuring financial success, businesses are increasingly taking environmental and social performance into account, and this has led to the development of a new kind of business executive: the eco-entrepreneur. Eco-entrepreneurs believe that doing good and making money can go hand in hand, and they work to provide innovations, services, and products that are better for the environment while leaving a minimal carbon footprint. While eco-entrepreneurs are a rare breed, they certainly exist, and they are taking a variety of steps to ensure that today’s business ventures are providing for a greener world tomorrow. (more…)
In an age where climate change is one of the first things mentioned in political campaigns and global warming updates are plastered all over the news, people have grown infinitely more aware of the environment. This shift toward an eco-friendly lifestyle has opened up a slew of opportunities for entrepreneurs looking to change the planet and capitalize on the green scene.
Starting a business as a benefit corporation and being completely transparent about your environmental performance could pay dividends, not only for the environment but for your business’s bottom line. According to a 2013 Nielsen study, 50 percent of global consumers surveyed are willing to pay more for services and goods that give back to society.
Better still, there are opportunities available in every industry to start a green business. Eco-friendly companies are no longer limited to organic farms or natural product lines. You can even leverage your expertise in a career you’re passionate about and turn it into a green endeavor with a few simple changes. Check out these ideas for starting a green company in an ordinary, everyday field.