One of the most frustrating parts of small businesses is the knowledge that it’s nearly impossible to catch every lead. Anything from missing a phone call or an opportunity for easy sharing, to not catching what could be lucrative deals – or worse, losing business to a competitor – can have you scrambling for better customer service solutions.
Unfortunately, you can’t constantly be on the phone or online 24/7, so you’ll need a little help. That’s where tech aids, who can help turn your small business into a lead generating machine, enter the picture. Avoid missing lucrative deals and customer service opportunities by turning to net services and tech solutions to help you catch every lead that comes through.
Each year, businesses all over the world push to find new ways of reaching new clients, making sales, and increasing revenue. While it appears that some marketing strategies have proven to be more effective than others, one thing is for certain: email will always be a part of any solid business marketing strategy, as it easily correlates to mass mailer marketing and other traditional business outreach methods.
However, because email is such a popular method used by nearly every industry, the positive effects begin to dwindle. Users who subscribe to e-newsletters and email marketing voluntarily will always be there, but those that businesses are attempting to reach for the first time have become numb to the mass mailing stimulus, and have learned to tune it out similar to the decreasing effectiveness of television commercials.
Fortunately, for businesses looking to reach out to new customers, part of the problem is also the ideal solution, and that comes in the form of social networking.
Does all that time clicking here and there on your keyboard really add up? It can if you’re an entrepreneur who follows the “time is money” adage. Most small business owners and their team members spend unnecessary moments clicking several times to get what they want when they could use simple keyboard shortcuts to get to their end results faster.
To be fair, there are plenty of keyboard shortcuts into its software that you’ll probably never use. However, that isn’t to say that that all keyboard shortcuts are irrelevant. The shortcuts below are not only practical, but can make your life a whole lot easier – there are more than just copy-paste basics that everyone knows.
1) Use Your Windows Key
We’re starting off simple. The Windows key is located in the lower left of the keyboard. It contains the Windows symbol, which is a sort of four-paneled flag within a circle. Yes, most people know what this looks like. But do you remember to use it, or do you reach for the mouse and aim for the lower corner of your screen instead? A simple tap of the key and all your programs’ names will instantly appear. If you start typing the first letter or main name of the program you want, such as “Cal” for calculator, that program will appear. No more searching through “All Programs” under the Start key. If you have a Mac, the Command key (⌘) does a similar task.
Most business owners are well aware of what content marketing is. Fresh, engaging content attracts people to your website by encouraging search engines to index it. When users search for information online, your content comes up according to the most relevant search results. With online marketing, the focus has always been on keywords, specifically the words and phrases people enter into search engines to find you online. Although these keywords are important, the means of targeting these terms has evolved. One reason for this change is the way Google delivers search results using context and user intent, rather than relying on just phrases and keywords for everything.
Understanding Contextual Links
Contextual links are links that you insert into specific words and phrases found in your webpage content. Once a user clicks on the linked keywords, they send them to another website. Contextual links differ from regular links because you use targeted keywords from the actual content of your website, keywords that relate to the website URL of where you want to send your visitors.
A recent article on FT.com stated that by 2015, a turn in the market should see a housing boom. The turn, as stated in the article, will owe its thanks to a combination of improving house prices, lower inventory of homes for sale, population growth, and better access to mortgage credit.
For those looking to go into the real estate business, this avenue is a great one as it not only helps generate better income, but also provides you with more freedom to manage your time. But being successful in real estate isn’t easy as pie either. You need to enter this industry with realistic expectations and plan ahead for overcoming obstacles, which will help you avoid failures later on down the road.
1. Know your location
Your clients will want to live in a safe neighborhood that has convenient access to popular places, shops and restaurants. Conduct a thorough study of the locality you will be accessing first. Location impacts the rents you can expect, the tenants you attract, and the problems you can encounter. It also impacts the appreciation of the property and the opportunities you may have in the future.
Finding the right management team is one of the most challenging aspects of running a business. With current unemployment rates, hiring managers and business owners frequently receive hundreds of replies for a single job advertisement, and it’s hard to identify which applicants will make the largest impact on the company long-term. Rather than hiring employees who have traditional experience, many find that by hiring an entrepreneur with start-up experience, they get the best results.
1) Entrepreneurs understand the importance of the bottom line.
From the very first day at a start-up, entrepreneurs are myopically focused on one thing: increasing the bottom line. They know that each expenditure must positively impact gross revenue while minimizing expenses. More than a traditional employee, entrepreneurs feel the pressure to maximize return on investment and to ensure that every day, their team is focused on creating results rather than looking busy or waiting for sales to walk in the door. This is the top reason to hire an entrepreneur. They are motivated to produce profitable results.
More often than not, employees are a company’s most valuable assets, so it makes sense to invest in the corporate culture that helps them succeed. While vacation days and fringe benefits (health insurance, stock options, employee discounts, et al) are appealing lures, the heart of the employee experience occurs during business hours, as staff members interact with each other.
Good communication is square one for employers seeking to reinforce relationships with workers and it creeps in to every aspect of business operations. In many cases, communication mechanisms fall short on the job, leaving room for most companies to improve their standards and reduce the communication gap with employees.
Credibility and Communication
Credibility is an important area to focus on when it comes to influencing effective communication between employees and their superiors. When executed correctly, communication with workers reinforces trustworthiness for managers and other high-level employees. But if there is a deep communication gap between bosses and staff members, it can ultimately undermine productivity and employee engagement.
Picking a telephone line system for your start-up is extremely important in the early stages for a business because it’ll allow current and potential customers to get in touch with your company while also allowing you to build a presence within your target market. Keep reading to learn about which phone line is best suited for your business start-up. Each have their benefits and there will certainly be one ideal for you.
Analog Copper Wire Lines
These are associated with landline numbers, and they’re also called the plain old telephone service, or POTS. Because they’d offer your business a direct connection via the provider, there’s no need to share the system’s capacity with others. You’d also have the advantage of using standard equipment that can be easily purchased and then upgrading later once you have a clearer understanding of your business telephony requirements.
A successful business person is often headstrong, brave and diligent. Conversely in business, however, we must also recognize that no one has all the answers and learning from others’ experiences is vital to our own development.
The Harvard Business Review published a report outlining the 5 stages of small business growth. In the report, Churchill and Lewis claim that understanding the current progression of a business facilitates logical and effective strategizing. Although it’s now over 30 years old, this definitive article is often referenced today as a useful framework for defining and managing Small Medium Enterprise (SME) growth. Every business is unique and will therefore face different challenges; however there are many typical stages which largely relate to the vast majority of SME’s. The comprehension of this structure can prove to be beneficial to business owners, allowing them to calculate both risk and sensible investment.
The vast majority of the work for a start-up is carried out by its owner, although there may be one or two employees on a small staff helping out. It is imperative at this stage to gain and maintain a customer base, as many companies fail before they even have a tangible revenue stream. It is likely that there will be some start-up capital in place, but this can quickly run out. Many businesses also invest in the foundations of a long term strategy, before they have taken their first steps, which can be ultimately fatal. For example, I have seen a few small freight/shipping start-ups who invest in IT systems, resources and staff before they even have a client base to justify their outlay.
I graduated with a degree in accounting so I had to take a lot of business classes in college. Sadly, very little of what I learned in class helped prepare me for business life. I did learn the basics in college but I really got educated at the School of Hard Knocks. The tuition was high but well worth the cost. Here are the 5 most important lessons I ever learned that helped me grow a successful business.
1) Stop Thinking About Myself
In order to be successful, a business has to have clients or customers. People become clients when they believe you can help them get what’s important to them.They don’t care about the business owner’s problems or fears.
When I first started my business I made plenty of mistakes that almost sank me. I was steeped in fear. I was in debt, my income was meager and I had a young family to provide for. I didn’t consciously share my angst with clients but I’m sure they could sense it because it was all I ever thought about. I saw potential clients as potential solutions to my problems and that made it far more difficult to grow my business. Who wants to hire someone like that?