4 Essential Elements to Building Your Business’ Bridge to Conversion

4 Essentials to Building Your Business’ Bridge to ConversionIt’s one thing to get people’s attention towards your business, but what use is having all the recognition in the world if you can’t influence them to actually engage with your business? Once you’ve got them at your site, you need to give them a reason to stay there and click on a link to register an account, subscribe to a newsletter, order a product, or even just look around and find out more what it is you do.

But how do you accomplish this? Here are four fundamental elements that you need to build on to start getting conversions on your company website.

User Experience

How your target audience feels about interacting with your website is one of the very first things that you need to take into consideration. Your site needs to provide the information your visitors are looking for. It has to be easily navigable for different devices (e.g. smartphones, tablets, etc.), browsers and connection speeds while still maintaining a credible and compelling design that reinforces your business’ brand.

Continue reading

Become a Blogger on the MyCorp Blog!

Are you a small business owner, entrepreneur, or just brimming with advice about the start-up world that you want to share? We want you to come and blog with us!

What started as just a few guest inquiries last spring has become a tremendous success on our MyCorp blog – now we have guest writers from all over the country (as well as outside of the United States) contributing their thoughts and ideas about small business with us. In fact, our program has been such a success that MyCorp recently had the honor of being placed at #11 on a list of the top business blogs that accept guest posts! And while we are absolutely thrilled to be on that list, it’s also been a lot of work getting there as guest blogging is pretty time consuming on the email front.

Guest post idea

Until now, our guest-blogging system has essentially been an e-mail address and some generic guidelines. But we’re streamlining the process for 2014 to make it easier on contributors with a revamped system, and are proud to unveil our new article submission process!

Continue reading

5 Ways to Make International Student Interns Feel at Home

5 Ways to Make International Student Interns Feel at HomeFor college students on the job search in a tough economy, internships are often the best way to work toward landing a full-time position. According to Forbes, 69 percent of companies that have more than 100 employees offered full-time positions to their interns during the 2011-2012 school year. Nearly every college student understands that internships are essentially just a long interview, after which they hope to receive a job offer.

For international students studying in the U.S. under an F1 visa, landing a full-time position is crucial, as the visa only allows unemployed graduates to stay in the country for 12 months post-graduation. Here are five ways to make your international student interns feel welcome, at home and comfortable in your office.

Continue reading

4 Easy and Affordable Improvements for a Better Office Space

4 Easy and Affordable Improvements for a Better Office SpaceBy Felicia Baratz

Appearance may not be everything, but it counts for a great deal, and presenting a professional image is important for any business. If your office needs some sprucing up, some effective remodeling basics can be done without spending a bundle. Whether it’s flooring, painting or reorganizing, a do-it-yourself approach can allow you to do exactly what you want and within your budget.

Some simple remodeling projects can be done without professional help. Following are some of the ways you can improve your office environment without spending a fortune.

Continue reading

5 Ways to Make Sure Customers Open Your Emails

Many of us spend a lot of time focused on how the wording in important emails affects the way they are received. From email marketing messages to business inquiries  it’s important to ensure the emails we spend time writing are actually read. In order to have the best chance of getting customers to open and read an email, you’ll need to develop and use these five strategies to get your email seen.
Continue reading