As small business owners become increasingly uneasy about the removal of tax breaks, increased taxes and potential new costs for employee health care benefits, there are a plethora of articles cropping up everywhere on how to tighten the belt on the budget. Cutting costs on your insurance policies, voice and data plans, and credit card processing are always advised on the “to do” list and companies are often told to avoid cutting costs on customer service, marketing and employee perks.
These are all viable ideas, but they all miss the target. Instead of only concentrating on reducing expenses, why not focus on what you can do to shift your mindset over to increasing revenue? (more…)