As a business owner, you have a rather daunting task on your hands when it comes to selecting an image that will represent your brand. A logo is something that’s going to speak for your business for many years to come. When someone looks at a product on the store shelves or an ad on a billboard, what they’re seeing before anything else is your logo.
I’m not saying that it’s easy to create a great logo, on the contrary, but since I’ve worked with logos for quite some time it’s easy to see some of the common mistakes people are making when attempting to create a winning logotype.
What exactly do they get wrong? Here are just a few of the common mistakes being made when businesses attempt to create a logo: (more…)