Getting the Most Bang Out of Your PR Buck

A few weeks ago, we wrote on why you should outsource your PR to another firm. But even if you find a great firm with excellent contacts, you cannot expect them to do all the heavy lifting for your company’s PR! Our current firm is wonderful, staffed with some of the nicest and hardest-working people we’ve ever met, but if we want to get the most for our PR dollar we have to step up our game as well. A good PR firm can get you great coverage, but you can spread the word even further if you take a few steps right from your office.

Make sure all the pieces of your PR campaign fit together

1. Use Social Media!

We know, we know – we’re starting to sound like a broken record. We probably tell our readers to use social media in some form in nearly every blog post we write, but there is a good reason for that – it works. In a survey by BRANDFog, 77% of respondents were more likely to buy a product or service from a company that uses social media.

If you got an article published thanks to your PR people, or were featured in a story, don’t just expect viewers to find it. Tweet it out, post it on Facebook – spread awareness! Taking a few minutes to plug a link that makes you look good is a no brainer, so remember to try and push viewers to whatever your PR firm is working on. Continue reading

Share!!!