In a corporate environment, a great deal of published content is produced for the benefit of employees and customers. Ideally, another corporation or individual wanting to use written content or images published by the company would contact them for permission to do so. But this doesn’t always happen, resulting in copyright infringement.
The overwhelming amount of content and images available on the internet leads some to believe that they can use someone else’s published work without permission and get away with it. As a corporation, the benefit of having extra eyes and ears can make it easier to stay on top of issues such as copyright infringement. The more content a corporation publishes, the more likely they are to face copyright infringement at some point.
When, and if, it should occur, it’s helpful to know what steps should be taken to deal appropriately with the situation.
As we make our way closer to the end of the alphabet of our ABC’s of small business, we’re tackling trademarks, which can be a name, design, or logo that distinguish a company and emphasize its uniqueness. Trademarks, as defined by businessdictionary.com, are distinctive instead of descriptive, affixed to the item sold, and registered with the appropriate authority to obtain legal ownership and protection rights. By federally registering your business name or company logo, you’ll receive notice to the public of your claim of ownership on that mark with an additional nationwide legal presumption of ownership, and the exclusive right to use that mark on or in connection with goods or services set in registration. And now that we’ve briefly covered the basics on what a trademark is and how federal registration of the mark works to protect your business and brand, we’re going to briefly cover the additional steps involved in trademarking – conducting a trademark search, registering the mark, and filing for a trademark watch.