3 Areas That Your Small Business Should Invest In

3 Areas That Your Small Business Should Invest InThere are staples and initiatives that every business needs in order to succeed. From marketing efforts to employees and equipment, you’re going to need to pay it forward in order to gain results. After all, the nature of business is to make investments.

However, the question lies in understanding where to make those investments and when to pull back. Read on to discover three areas within your small business that, with a little understanding and tact, will prove your efforts to be worthwhile.

Marketing

No matter how amazing your business offering is, it won’t mean much if no one is aware of it. Marketing is essential for any business that wants to bring in new business while educating and entertaining a consumer group. However, when it comes to setting a budget, where should you save and splurge?

Ad campaigns (consisting of flyers, banners or direct mail) can provide you with a return on investment both in a growing customer base and a more solidified brand image. The key to making your investment worth it is to have a consistent message across the board that speaks to your niche’s needs and wants.

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The 4 Benefits of Drop Shipping For an Online Store

Drop shipping is one of the many strategies that you can use to fulfill orders for an online store. It is a relatively simple strategy, but it has some real benefits to it. One of the biggest benefits is that you don’t have to keep nearly as much material in inventory which is extremely helpful as many online storefronts are run by one or two people out of their home. Their garage or a shed probably serves as their inventory space. This means that they may not have enough room to hold many items in stock, but drop shipping can eliminate that hindrance and make keeping inventory stocked much easier as well as provide the additional benefits to the home-based business.

Get to Market Fast

As Practical Ecommerce points out, having a drop shipping arrangement is a great way to make certain that you can get products to market faster. This is because you don’t have to wait for the items to come in and, even more importantly, you don’t have to gamble on how many of those items you need to hold in stock to keep customers satisfied. You simply send the order to the manufacturer or a different warehouse and they’ll send the article out for you, with no risk involved.

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3 Tips to Keep in Mind For Sales Tax Compliance

This post is brought to you by our partners at TaxJar – an online tool built to make sales tax filing easier for online sellers.

Running your own online business is tough enough. Staying compliant with state sales tax laws makes things even tougher. These days online sellers are branching out, selling on multiple platforms like eBay, Amazon, Etsy, and Shopify in addition to their own websites. At the same time, states are changing sales tax laws so that more online sellers will be required to collect and remit sales tax.  That’s resulting in more and more businesses having to pay sales tax to multiple states.

Before you’re head starts spinning, here are some simple tips to keep in mind when it comes to sales tax compliance and your online business.
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5 Documents You Need to Get in (Financial) Shape for 2013

While most people think of fitness goals when making their New Year’s resolutions, it’s also smart to get your personal and business financial documents in shape. After the holiday season is out of the way, it seems like tax time is right around the corner for your small business. It’s never too early to start getting your documents in order in case you want to buy a business or recapitalize your existing one. Continue reading