Many small businesses undervalue the benefits of an effective email marketing campaign. Many businesses, including some of the largest companies in the world, are migrating from traditional email marketing towards social media sites like Facebook and Twitter. In the rush to follow the current trend, many smaller businesses make the mistake of dismissing email marketing entirely.
Several studies have shown that despite the current trend of advertisers focusing on social media, a vast majority of consumers still prefer contact through traditional email. Additionally, customer responses to traditional email marketing are significantly higher when compared to social media advertising. While every business will want a presence on the social media sites, traditional email marketing still offers the best return on investment for targeted marketing.
For small business owners, a business network can make life much easier. The network allows for seamless sharing of files among all of your employees and is much easier to set up than most people realize. It also speeds up the productivity of your office due to the faster transfer of information and isn’t too expensive to install a small business network in either. You can do it yourself with minimal instruction and background experience. The next few steps will lay the basic blueprint for setting up a network in nearly any small business environment.
First and foremost, you are going to need a router. Routers transfer information between computers on the same network. It is the central hub for your network. Preferably, you are going to want a business grade router, so you can use all of the advanced security features.