I know from working with more than 4,000 new entrepreneurs over the past twenty-five years that when they come to us they all want to “be in business, not planning to be business”. There is an understandable impatience shown.
I know firsthand from planning my own three business launches the critical importance of step by step business planning, but I also know that few prospective entrepreneurs will take the time to complete a full-blown business school style business plan.
So, my team of coaches and I have reduced the business start-up process to just eight steps in our Start Your Business NOW! Start-Up School.
Have you asked yourself recently if your marketing plans are clicking on all cylinders and you’re doing all that you can possibly do for your small business? Our regular guest blogger and award winning business coach Jeff Williams with BizStarters recently did a podcast with our CEO Deborah – and additionally, he’s providing a marketing evaluation checklist for entrepreneurs and small business owners to use to give existing business concepts “a good once-over in the marketing department.” Click here to try it out and listen in on the podcast below!
Author’s Note: This is the second in my series of “Marketing From The Front” blog posts for MyCorporation.com. If you missed the previous blog post: “How to Get Started With Your Marketing Planning”, click here to find it.
Once you’ve accumulated your knowledge about the specific business you intend to start, you’ll quickly realize that there are a number of ways you can go to start creating some revenue.
How do you decide which path to take first?
In my work with more than 4,000 start-up clients over the past twenty five years I have noticed a recurring pattern – many of these new entrepreneurs have set a financial goal they want to achieve their first year in business, but they haven’t committed to writing a detailed description of how they intend to achieve this result.
The process of doing so is known in the business planning process as “marketing planning”. Technology-oriented businesses often title this work as creating “the business model”. Continue reading