In today’s marketplace, branding via company websites and social media pages is the name of the game. By engaging in conversations with real people online, you take control of your brand’s web image and make your customers feel confident that they can expect great service and individual attention from you both in the physical and digital worlds. However, when you start to interact with those real people, you’re also going to find out very quickly that some of them are a bit more… colorful in the way they express themselves.
This kind of thing didn’t matter when it happened in a one-on-one interaction in a store or over the phone with customer service, but the internet works differently. A profane or otherwise inappropriate comment is something that lives on your site or company page once someone has posted it there. Leaving it there for the world to see is a way of saying, “I’m okay with having my company seen like this.”
Depending on the goals of your business, that may be a big mistake. Here are several ways that profane user content can impact your brand.
There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.
Here are five great tips to lure that audience in and get them to convert.
The Great Recession seems to finally be turning around – albeit slowly – but many people are still having trouble finding jobs, and other have realized that the security they once thought working for a corporation brought them is an illusion. Because of this, more and more people are looking to start their own businesses and build something for themselves. But what if you’re just not sure what kind of business you’d be qualified for, or which ones have the best chance at succeeding?
One industry that a lot of people don’t give a lot of thought to is fitness and nutrition – but they should, because success stories happen all the time in this industry. Since its birth in the mid-90s, Zumba has spread to 110 countries and 90,000 locations. The Fresh Diet, a healthy meal delivery service created in 2006, has quickly grown to become the “largest U.S. food producer in the freshly-prepared, daily delivery category,” according to their website. Why? Read on and see. Continue reading