If you could go back and change anything about the way your business got its start, would you do it? It’s totally okay to admit you would – whether it was a logo design, hiring sooner rather than later (and vice versa), or focus on marketing strategy tactics, even the most successful brand has a few moments that might have been done differently if they knew then what they know now. Today, we have a panel of 48 small business experts on board to tell us what they wish they could go back and change about their business in the beginning.
1. “I think I’d have learned to be a manager before I made myself one. I only now am starting to realize how much better I could have been as a manager instead of thrusting myself into the position as a know-it-all. I’ve been running my firm for 23 years and I really only have one regret that is not getting trained in the sensitive art of managing human capital.”
- Richard Laermer, CEO, RLM PR
2. “The transition from a full-time employee to a full-time entrepreneur has been a combination of many accomplishments, but also challenges. The flexibility of working from my home has been phenomenal, but after working almost 20 years for someone else, I realize that an office environment works well for me, even if using co-working space. While I can work virtually anywhere, I am more productive outside of my home and it allows me to maintain a divider between home and work life. If I had to do it all over again, I would have invested in some sort of shared or office space after developing proof of concept in order to maintain the boundary and be able to turn completely off at times.”
- Kimberly O’Neil, Founder/CEO, The Giving Blueprint
3. “If I were to start MyFairyTaleBooks all over again I would have chosen a different brand name. When we started in 2009 we were exclusively selling books. Now we offer many personalized gift items including puzzles, placemats and bookmarks with plans to expand into even further categories. We have such strong brand recognition with our customers that we are hesitant to make too many bold changes to our identity, but we’ve taken subtle steps to share the news that we’re no longer just books!”
- Kelly Mistry, Owner, MyFairyTaleBooks