As a new entrepreneur, the prospect of running your very own website may seem daunting, but in reality it’s not difficult at all. Registering for a domain and setting up your site are fairly easy to do. It’s getting your website read by others and using search engine optimization (SEO) that is the most challenging part – but we’ll help you tackle everything:
Your Domain Name Matters
Your site’s domain name is a huge part of its brand. Great domains showcase exactly what the website is about, so the visitor knows what to expect before hitting ‘enter’ on their browser’s URL bar. For example, domain names like buyfauxstone.com and motorcyclelawyercalifornia.com have very clear, focused keywords in their domain names. This gives them a big advantage when someone is searching Google for the exact words “buy faux stone” and “motorcycle lawyer California.” When you’ve settled on the perfect domain, check out sites like Dreamhost that offer affordable domain-hosting combos that are easy to use.
Most business owners are well aware of what content marketing is. Fresh, engaging content attracts people to your website by encouraging search engines to index it. When users search for information online, your content comes up according to the most relevant search results. With online marketing, the focus has always been on keywords, specifically the words and phrases people enter into search engines to find you online. Although these keywords are important, the means of targeting these terms has evolved. One reason for this change is the way Google delivers search results using context and user intent, rather than relying on just phrases and keywords for everything.
Understanding Contextual Links
Contextual links are links that you insert into specific words and phrases found in your webpage content. Once a user clicks on the linked keywords, they send them to another website. Contextual links differ from regular links because you use targeted keywords from the actual content of your website, keywords that relate to the website URL of where you want to send your visitors.
As the owner of a small business, you know what it’s like to have a lot on your plate. Some days, it may feel as if you need a small army in place just to keep up with the way you need to market and brand yourself – not to mention making a profit and paying attention to your customers! Well, I’ve got a secret to share with you: you don’t need an army. All you need is a thirst for knowledge. The trick is to stay on top of trends and when things move, move with them!
Working in the marketing industry, I’ve come to understand that it is never about one thing or the other, it is about how all of the pieces of the puzzle come together to form the big picture. Ten years ago, your business might have gotten by with some television commercials and perhaps an advertisement or two in your local newspaper, but times have changed – how can you compete and stay on top today?
The best businesses in the world all share one characteristic – they know that if their webpages get listed low in search engines, no one will find them when they’re searching. That’s where SEO comes in. Every business is doing their best to pinch pennies where they can, but there are some expenditures are worth every dime. It will take some budgeting, but you’ll know you’ve helped people find you with every dollar spent.
What is SEO?
SEO is the practice of strategically using keywords, metadata, links, and content to convince search engines that your webpage is credible and authoritative, and that it deserves to be listed high up in search engine rankings.
Search engines work hard to get the best content to the people searching for specific terms, and they penalize and even eliminate spammers or SEO cheats who use shady techniques such as keyword stuffing. A strong SEO strategy can get good webpages great rankings.
Anthony Karibian, CEO of bOnline
Most small businesses today have realized a website is a vital part of their marketing plan. Many have spent weeks, maybe even months, creating a professional website to convert prospects into paying customers. So why are many small business websites failing to bring in sales? In order to attract traffic to your website, it’s important to understand that the work isn’t over once your website has gone live. Thankfully, you don’t need to be an expert or a millionaire to drive traffic to your site - here are five free and easy ways:
Much of your site’s traffic will come from search engines such as Google, where your success depends on how highly your site ranks for keywords related to your business. There’s no guaranteed way to the top, but you can apply search engine optimization (SEO) best practices on your site to be in with a better chance. Think about the search terms you want to rank for and ensure these keywords are included in your website, including the header and page titles (but don’t force them in or repeat them excessively). Getting links back to your site from respected sources should also give you a boost. There are a lot of rules to good SEO, but the best place to start is with Google’s very own SEO Starter Guide, available here for free.
How often do you turn to search engines like Google or Bing to find a product or service that you need? Have you ever clicked on anything on the 15th page of search results? Or the 50th? We didn’t think so. That’s why you need Search Engine Optimization (SEO) for your small business. Ninety percent of all users click on the Top 10 search results on Google, which means that you are missing out on selling your product or service to 90% of your prospective customers. Sold yet?
We’re midway through our ABCs for small business and this week decided that the word that best defines the letter “K” is one that we use on a fairly regular basis – or if you work in SEO, a word that holds a lot of meaning to the success of getting your business found in an online search. The word this week is “keyword” which is defined differently in database and internet marketing terms. Continue reading
Here at MyCorp, we are very proud to have introduced our readers to our affiliate StarterSuccess. StarterSuccess provides small business solutions such as the ability to write a business plan, business marketing and employee management. They also provide Google Place listings. Google Places helps business be found on Google in order to promote the business. StarterSuccess provided us with 8 steps to a successful Google Places Listing. Millions of businesses are already using Google Places proving it is an invaluable tool. Use these tips to help your business get started! Continue reading