This week, we are lucky enough to have a contributed post from Olivier Lemaignen of BlackDiamondSearch.com who, along with being the founder of Black Diamond Search and an excellent marketing strategist, also has the distinction of being the winner of our Facebook iPad giveaway. In his post, Olivier shares what life was like after being laid off, despite having helped the company he worked for become a shining example in the Search Marketing industry, and charging into the unknown in order to create his own business. Even if your own company is in an entirely different industry, the snags, solutions and advice he gives is easily applicable to anyone hoping to build their brand and their business.
It was a Matter of Circumstances
I was asked recently why I decided to start my own company. At first I really didn’t know what to answer other than “it was a matter of circumstances.” To help you understand what I mean, I’d have to take you back a couple of years. I had been working at a major ($3 billion+ in revenue) Silicon Valley software company for seven years, had been handsomely rewarded for my performance and even recognized with a “Marketer of the Year” award presented by the founder. This award was specifically for my contributions in the field of Search Marketing, having taken the company from laggard to a recognized thought leader in the industry. To make a long story short, new management came in, decided to “throw out the old” and… there I was, being laid off despite an impeccable record. This whole experience really made me question whether, in the long run, I wanted to depend on the whims and politics of a corporation versus take my future a touch more into my own hands. Continue reading