How to Make a Lasting Impression at Your Next Conference

Attending a business conference is a great way to promote your company and meet new customers and prospective partners. Exhibiting or putting up a booth for your company at a conference can be very expensive, and it’s important to be able to get the most from it. Getting the best return from investment in a conference is about planning, having clear goals and leaving a lasting impression and the following five tips will help your company get the most from your next conference.

1)      Have a clear goal in place.

This may seem an obvious point, but you should always be clear why you are attending a business event. Is it to generate sales leads and capture customer details to follow up at a later date? Is it to engage with existing customers and build loyalty? Having a clear goal makes it easier to plan everything from who will attend to what your stand will look like.

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Going it Alone? 3 Small Business Opportunities You’re Missing Out On

This guest post is brought to you by WePay – the easiest way to accept credit cards online.

Working for yourself is great, but at some point you’re going to miss the chance to talk to people who understand what you’re going through. If you don’t have a community to commiserate with occasionally, you can start feeling alone in your ventures.

While it may seem a little strange, you actually want to hang out with your competitors. Why in the world would you ever want to do that? Because, more than anyone else, they understand what we go through everyday. In the end, making nice with your colleagues can help spur friendly competition and keep everybody sane.

Not sure how to go about getting everybody together? Here are some ideas.
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