Your company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.
Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: Continue reading
Recently, LinkedIn launched its endorsements feature, which is essentially a simplified version of the LinkedIn recommendation. But do these endorsements hold any value? I think they do, but I don’t believe they’re as useful for social proof of skills as they are for the indirect messages they convey to others.
Infinitely easier to offer than a recommendation, a LinkedIn endorsement takes one click to bestow. As a result, it’s likely that endorsements aren’t taken nearly as seriously by those who offer them as recommendations… and if recommendations aren’t all 100% sincere, you can imagine what that means for endorsements.
That being said, there is still some useful information that can be picked from them: Continue reading
As much as you might try to run your business singlehandedly, eventually you’re probably going to need a little bit of help to take your company to the next level. Choosing the right employees for your company is always a challenge, but it can be expensive to rush a decision and select the wrong employee. If you’re looking to expand your team, here are a few ways to ensure you make the perfect hire. Continue reading
When a small business owner looks at hiring a new manager, the hiring cost can seem discouraging when the prospective employee has an MBA. There is a strong assumption that MBA students are trained too generally and that they lack decision making skills from a lack of real world experience. Can they be trusted when left unattended with helping to run your business? These are undeserved and unfounded assumptions as MBAs bring real value to small businesses.
The EMBA Advantage
Finding the perfect employee for your small business can leave you caught between the proverbial rock and a hard place. You want to hire a candidate who is enthusiastic and a good fit for the position and prepared to work hard. But your budget may not allow you to pay them more beyond hourly wage or provide the full set of full time hours that they want.
Meanwhile, your current staff can’t cope with the extra work, and having an extra pair of hands would be more than welcome. So what is the solution? Continue reading
Last month, we conducted our first ever MyCorp 2012 Survey for Small Business with five quick questions on the state of small businesses in 2012 and beyond with questions that focused on consumer spending, business spending, predicted growth of the business in 2013, the social media outlet you’re looking to establish for your brand, and quite literally the state of your small business – where you’re putting your business out on the map and which states are the most popular to form a small business in!
We tallied up the votes on Constant Contact, conducted the random drawing for our lucky $50 Starbucks gift card winner (congrats to Elizabeth Sneed!), and the results are in from our voters! Continue reading
Putting together a website for a newly formed small business presents a multitude of angles to examine it from. You want the site to show off your new service or product for sale without being in your face about it (i.e. pop-up ads) but still the main focal point of the site. You strive for a professional design and user-friendly readable content. You’re aiming for a site that is fresh and fun, unlike the typical cookie cutter sites you’ve been to in the past. It’s easy to create these sites and focus on your service, but there are 5 pages that definite musts to include on any successful new (or existing, it’s never too late to revamp a site!) website.
1) About Us
MyCorporation has so many Awesome companies that we are Affiliated with. In our field of company assistance, we have the pleasure of watching all of our affiliates blossom into the companies we know they can be. In this segment of Awesome Affiliates, Company.com (a new social networking site) managed by Kevin Sasser, will be highlighted.
Sum up the function of Company.com.
Company.com is a commercial networking site designed specifically to enable businesses to promote their products and services, find new customers, and build a professional network. In short, Company.com is a platform that enables small to mid-sized businesses make money, save money, and find money. Continue reading
Welcome to March, the month of… nothing really. The year always starts out with so much promise, so much enthusiasm! Then fast forward three months and you’re missing the holidays already and summer just can’t come fast enough. In case this has been your attitude lately, cheer up! The truth is that the economy is looking better and better as the days pass and consumer spending is increasing as a result. This means that businesses of all kinds are finding themselves with more customers and more profit. Many businesses aren’t necessarily feeling the improvements yet but 2011 is predicted to be one step further on the road to economic recovery. Here are some forecasts that economists and analysts alike are making about the economy and finances in 2011. Also included are some tips on how to make the improvements we are seeing work for you. Continue reading