LinkedIn is one of the top tools for small business owners, when used correctly. But more than small business owners are using the social service. We did some research to see exactly how people are using LinkedIn today. Here’s what we found: (more…)
The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
So you are all set up with a personal profile and company page, and now you want to attract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.
The core of your LinkedIn success comes from your profile. Without a reputable and strong presence, it is virtually impossible to gain real traction on the website. But where do you start? Your company’s LinkedIn page will be different from any other social media outlet, and your personal and company profiles require different approaches.
Your company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.
Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: (more…)
Recently, LinkedIn launched its endorsements feature, which is essentially a simplified version of the LinkedIn recommendation. But do these endorsements hold any value? I think they do, but I don’t believe they’re as useful for social proof of skills as they are for the indirect messages they convey to others.
Infinitely easier to offer than a recommendation, a LinkedIn endorsement takes one click to bestow. As a result, it’s likely that endorsements aren’t taken nearly as seriously by those who offer them as recommendations… and if recommendations aren’t all 100% sincere, you can imagine what that means for endorsements.
That being said, there is still some useful information that can be picked from them: (more…)
As much as you might try to run your business singlehandedly, eventually you’re probably going to need a little bit of help to take your company to the next level. Choosing the right employees for your company is always a challenge, but it can be expensive to rush a decision and select the wrong employee. If you’re looking to expand your team, here are a few ways to ensure you make the perfect hire. (more…)
When a small business owner looks at hiring a new manager, the hiring cost can seem discouraging when the prospective employee has an MBA. There is a strong assumption that MBA students are trained too generally and that they lack decision making skills from a lack of real world experience. Can they be trusted when left unattended with helping to run your business? These are undeserved and unfounded assumptions as MBAs bring real value to small businesses.
The EMBA Advantage
Finding the perfect employee for your small business can leave you caught between the proverbial rock and a hard place. You want to hire a candidate who is enthusiastic and a good fit for the position and prepared to work hard. But your budget may not allow you to pay them more beyond hourly wage or provide the full set of full time hours that they want.
Meanwhile, your current staff can’t cope with the extra work, and having an extra pair of hands would be more than welcome. So what is the solution? (more…)