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11 Steps To A More Effective Social Media Engagement

The value of social media in the field of marketing is not just about brand presence or improved sales. The value lies in engagement. No platform has so far allowed different brands and companies to directly engage with the audience as well as social media does. An industry report by Social Media Examiner showed that confidence in social media continues to grow with 83% of marketers integrating social media into their marketing strategies. However, only 37% of marketers say they know how to measure ROI from their social media marketing efforts. In short, they are not sure if they are doing the right thing. While there is improvement in sales, a lot of marketers do not know how to feel about their social media strategy. Case in point is the 43% of marketers who are clueless about what Facebook is doing for them.

But let us not be too hard on ourselves. Social media marketing is a tricky subject as much as it is extraordinary. Gary Vaynerchuk of VaynerMedia said “There is no ROI in anything if you don’t learn how to use it.” So let us take this opportunity to learn about social media and what it is all about — that thing called engagement. (more…)

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LinkedIn Series Part 4: Understanding Analytics

The trend of big data has led to the rise of social media platforms handing their consumers Why Infographics Still Workanalytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.

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LinkedIn Series Part 3: Paid Advertising

LinkedIn is a very effective medium to increase customer acquisition, especially in the Close up shot of entering credit card number to make a purchase onlineBusiness to Business market.  But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.

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LinkedIn Series Part 2: Attracting a Base Organically

So you are all set up with a personal profile and company page, and now you want to 7 Ways Social Media Can Take Your Business from Good to Greatattract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.

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The Dos & Don’ts of Social Media for Small Business

shutterstock_95135899_smYour company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.

Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: (more…)

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LinkedIn Endorsements: Useful or Useless?

Recently, LinkedIn launched its endorsements feature, which is essentially a simplified version of the LinkedIn recommendation.  But do these endorsements hold any value?  I think they do, but I don’t believe they’re as useful for social proof of skills as they are for the indirect messages they convey to others.

Infinitely easier to offer than a recommendation, a LinkedIn endorsement takes one click to bestow.  As a result, it’s likely that endorsements aren’t taken nearly as seriously by those who offer them as recommendations… and if recommendations aren’t all 100% sincere, you can imagine what that means for endorsements.

That being said, there is still some useful information that can be picked from them: (more…)

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7 Ways to Find The Best Employees

As much as you might try to run your business singlehandedly, eventually you’re probably going to need a little bit of help to take your company to the next level. Choosing the right employees for your company is always a challenge, but it can be expensive to rush a decision and select the wrong employee. If you’re looking to expand your team, here are a few ways to ensure you make the perfect hire. (more…)

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Guest Post: Could MBAs Be Your Business’ Secret Weapons?

When a small business owner looks at hiring a new manager, the hiring cost can seem discouraging when the prospective employee has an MBA. There is a strong assumption that MBA students are trained too generally and that they lack decision making skills from a lack of real world experience. Can they be trusted when left unattended with helping to run your business? These are undeserved and unfounded assumptions as MBAs bring real value to small businesses.

The EMBA Advantage

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