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Winning over the global market is one thing – no matter what you’re selling or promoting there’s bound to be people who are interested. Your local markets are another story entirely. The smaller population means the likelihood of a super small niche catching on isn’t as great. Plus, you have more responsibility and accountability because your customers will see you around town. That’s not something that commonly happens when you operate on a global scale.
These differences mean branding works a little differently when you’re branding to a local audience. It can be just as effective, and can work wonders for your bottom line – but careful consideration must be made with each step. Continue reading →
This month, we’re partnering with StarterSuccess to offer you a FREE Google Places listing! What is Google Places and what can it mean for you when it comes to driving traffic to your business? We let them take over our blog for the day to fill us in with the details on how this is a huge benefit for both new and existing small businesses. Continue reading →