Logo blunders are more costly than time invested and money spent. By failing to avoid these logo pitfalls you will have an enormous hurdle to overcome just to get customers. People are visual creatures; we subconsciously use memory recall on a daily basis in order to make important financial and emotional decisions. You need to think of your logo as an imprint, something easily recognizable that people will automatically associate with your brand. It is less about what you should include in your logo design and more about what you shouldn’t. Think clean, think simple, and think what best represents your brand. Be sure to avoid these 5 logo mistakes at all costs!
When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered their logo over the years, they have all succeeded in creating logos that are instantly recognizable and carry the meaning of their brand well. As part of our small business marketing efforts, we all want to achieve standout branding. Creating a strong logo has the power to do just that. To create a logo with long lasting staying power and impact requires initiative and planning; it’s not just something you throw together on a whim. Before you begin making your company logo, keep the following key areas in mind.
Longevity and relevance. The goal of your company logo is create something that will be recognizable and represent your brand in a positive way for a long time and be marketable on a variety of levels. Brands will change their logos as the business evolves but the memorable ones generally preserve some of the same elements of the original logo design.
As we make our way closer to the end of the alphabet of our ABC’s of small business, we’re tackling trademarks, which can be a name, design, or logo that distinguish a company and emphasize its uniqueness. Trademarks, as defined by businessdictionary.com, are distinctive instead of descriptive, affixed to the item sold, and registered with the appropriate authority to obtain legal ownership and protection rights. By federally registering your business name or company logo, you’ll receive notice to the public of your claim of ownership on that mark with an additional nationwide legal presumption of ownership, and the exclusive right to use that mark on or in connection with goods or services set in registration. And now that we’ve briefly covered the basics on what a trademark is and how federal registration of the mark works to protect your business and brand, we’re going to briefly cover the additional steps involved in trademarking – conducting a trademark search, registering the mark, and filing for a trademark watch.
Guest post today courtesy of Kent E. Seton, founder and president of the Center for Nonprofit Creation.
If you are passionate about your nonprofit charity or business, branding your charity is an invaluable tool that can yield significant economic benefits. Some of the most well known nonprofits in the world, like United Way and the American Red Cross, are charitable entities that are just as well known as brands that do make a profit, like Coca Cola and Nike. How does a nonprofit translate into dollars and cents? Several companies, such as the American Red Cross, have brands so reputable that they license out their trademark to “for profit” enterprises. An example of this licensing in action is a seal of approval – if you go into a grocery store and see a Red Cross logo on a cosmetic item, it has been officially “certified” by the American Red Cross. Each time that product is sold, the American Red Cross earns a royalty. The American Red Cross generates a significant amount of revenue via this model.
If you don’t have a smartphone now, chances are you will have one by the end of this year. According to Nielsen Mobile Insights, most mobile phones in America will be smartphones by the end of 2012. Which leads to the big question… is your business ready to adapt to the world of smartphone apps yet?
It’s hard not to notice how much mobile usage and browsing is on the rise and as such, my team at MycroBurst decided to develop a mobile version of our website. Once you visit MycroBurst on your smartphone, you’ll be redirected to m.MycroBurst.com and welcomed by our sleek new mobile design. With the integration of the MycroBurst mobile site, we’ve already seen amazing feedback and great interaction from our clientele. (more…)
We’re bringing back some of our favorite guest bloggers today – the team at MycroBurst! Their director of communications Michelle Lewis is sharing some of the styles of the summertime logos that the team is crafting for businesses all throughout the country – and how you can get the look for your company!
Greetings from rainy England! We’re supposed to get a month’s worth of rain in the next 24 hours, and there are flood warnings all over the country. But since it’s sunny and hot all over the U.S. – some would say too hot! 107 degrees in St. Louis, yikes! – I’m not going to let the gloomy British forecast dampen my enthusiasm for creating business logos, perfect for the summertime season!
Here at MycroBurst we provide services to empower small businesses in a reliable and affordable manner and serve as a crowdsourcing platform for graphics and logo design, which provides an affordable way for businesses to brand themselves with logos, websites, stationery, banners, T shirts – you name it, our 30,000+ designers can conjure it up!
What’s been on the agenda for businesses this summer? Check out what companies everywhere from Chicago to Tennessee are rocking in logo creations! (more…)
Today we’re featuring a special guest post from the graphic design gurus at MycroBurst! Co-founder Joe Witte is here to give us the scoop on what the term crowdsourcing means for you and your business and how you can already see its effects in action as Wikipedia is proving to be greater than Encyclopedia Britannica.
We’re all pretty aware of what a brand is but when it comes to crowdsourcing, what’s that all about? Crowdsourcing is defined as outsourcing tasks or a job to a network of people, or “crowd” who can participate to complete those tasks, commonly for compensation. One example of crowdsourcing that most of us are familiar with is Wikipedia. Hundreds of thousands of people have combined to write more than 21mm articles in more than 280 languages in only 12 years! Compare this to Encyclopedia Britannica, which has been in existence for more than 200 years, but only had 65,000 articles in the latest edition. It’s hardly surprising that EB is no longer going to be available in print edition after Wikipedia came onto the scene and took over. (more…)
If a picture tells a thousand words, your avatar logo can do it with open arms.
Successful small businesses these days understand how to market their services in a catchy way, represented by written content as well as visual images. These same companies are also linked in with various social networking websites in order to further promote their image and brand to a wider audience.
With an audience of thousands, maybe even millions, viewing their product, businesses have to decide what sort of picture will represent them as their avatar on online social media sites like Facebook and Twitter. An avatar is that tiny fingernail photo used as a visual representation for a company or individual. Depending on the sort of picture an entrepreneur decides to use, these photos can make or break a business. (more…)
|There are numerous advantages to securing federal registration of a trademark. Perhaps the most important advantage is that federally registered trademarks are national in scope, regardless of the actual geographic use made of the mark. This national scope contrasts greatly with the limited geographic range of common law trademarks.Additional substantive benefits received through federal registration include:
In the Internet’s infancy, domain names served merely as a means of locating specific computers on the Internet. Now, with globalization and commercialization of the Internet, domain names have taken on business identification and trademark significance. Domain names are now highly visible in the bricks and mortar world, appearing in television, radio, and magazine advertisements, on billboards, and in most company’s advertising materials. Now that domain names serve a unique advertising and business purpose, confusion may arise when a company’s domain names are not the same as their trademarks, and vice versa. Domain names are distinct from trademarks because domain names are global and unique (a particular string of letters can link to only one site). On the other hand trademarks may overlap in different industries or different geographical locations. In the business world, because Internet users often assume a company’s trademark is its domain name, a domain name may become an equally valuable piece of intellectual property, and, like a trademark, a true business asset. Ultimately, one of the most important means of identifying the goods or services sold by your company will be through its trademarks and corresponding domain name. In fact, your trademark may be the only means for customers to identify your goods or services, and if your trademark is not the same as your domain name, a customer may become confused when searching on the Internet. Unavailability of a matching domain name could prove devastating to your business. Furthermore, choosing a trademark that is unusable because it conflicts with a prior user of a confusingly similar mark may result in a significant loss of valuable time and money, wasted marketing dollars and goodwill. For these reasons, when considering a trademark and domain name, it is important to take into consideration the following: Initially, it is important to undertake a comprehensive search of the trademarks. (more…)