5 Reasons Entrepreneurs Need Video for Marketing (Like, Now!)

5 Reasons Entrepreneurs Need Video for Marketing (Like, Now!) Let’s get to the point: short videos are becoming as important as your website. They are a powerful way to make friends and influence people and to build a strong brand presence online so people want to do business with you. You need start creating these videos now for the following reasons:

1. It Pays Off

According to the Online Publishers Association, when you go visit a website, you are 64% more likely to buy a product on an online retail site after watching a video. Now, I know that all small businesses aren’t involved in retail, but you get the point. Video works, and it will work for you when you decide to put this tool in your arsenal. And guess what? That time is now.

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5 Signs That It’s Time to Update Your Logo Design

5 Signs That It’s Time to Update Your Logo DesignHave you heard? Netflix just redesigned its logo. Just a few months prior, so did Black & Decker, Yahoo, VISA, Absolut Vodka, and a long list of other major companies. That’s because every logo design has a shelf life, one that varies from business to business. So how do you know if your logo is becoming stale? Good question. Here are the answers.

1) Revamp your logo design if it looks unprofessional or too generic. Your logo conveys the quality and professionalism of your company and should reflect your corporate mission and values. A poor quality logo does damage to any company, at any size. Often early-stage businesses choose overly complicated, obscure or cluttered logo designs that screams old fashioned. Aim for a simple, clean design with a stylish flourish.  Another common mistake is to choose a logo that looks too similar to a competitor’s. Your logo design should always be unique to your unique brand.

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