When starting a business, you need a unique logo in order to stand out and create a recognizable brand. For entrepreneurs, choosing a logo is one of the first big decisions they make. But with little capital and little design experience, entrepreneurs find themselves lost between a world of custom (expensive) professional logos and ready-made logos. Neither option is good for entrepreneurs, so they often choose to design their own or buy a ready-made design. Both of these options produce generic logos, and can even harm your business. (more…)
Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount of time, effort, and dollars that go into establishing these things can add up quickly and pay off huge with a brand that reaches large amounts of valuable customers.
But just like any other asset, these things need to be actively protected in order to keep that money from going to waste.
What Is a Trademark?
First, it’s important to understand exactly what you’re protecting.
Written by MycroBurst.com’s Marketing Coordinator, Jessica Kornfeind
Starting and maintaining a business, no matter the size, is a lot of work and can be quite expensive and finding the right tools and processes that are both cost and time effective can be challenging. Through careful research, I’ve found a few online tools along the way that are easy to use, quick and produce great results. Here are my five favorite online tools, and best of all, most are free! (more…)