How Your Business Can Think Beyond the Everyday Ad

How Your Business Can Think Beyond the Everyday Ad Marketing requires keen insight in how to approach a product, service, or brand and effectively get it out to customers or other businesses. As one of the main forms of communication within commerce, marketing has evolved radically with tech advancements and social media, but some principles still remain the same. Cutting-edge ways to market a brand or product will either capitalize on a new insight or reformat a classical view in marketing to the 21st century economy. In today’s economy, businesses demand marketers think beyond the everyday and try looking outside of the box when it comes to ad campaigns.

What Consumers and Businesses Want

Marketing techniques have evolved to work beyond the everyday concept of an advertisement presenting or selling a product or service and now telling them what it is. Consumers, in an ever-competitive marketplace that has been energized by the internet, no longer want ads that talks at them. They want something that many ads have lost over time: engagement. Consumers and businesses want to be engaged in how the item relates to the customer or how it will help empower them. This leads to a new school of thought and appreciation toward the customer where companies want the consumer to become part of the greater whole of the business’ mission.

Continue reading

Share!!!

The Power of Email Marketing

Many small businesses undervalue the benefits of an effective email marketing campaign. Many businesses, including some of the largest companies in the world, are migrating from traditional email marketing towards social media sites like Facebook and Twitter. In the rush to follow the current trend, many smaller businesses make the mistake of dismissing email marketing entirely.

Several studies have shown that despite the current trend of advertisers focusing on social media, a vast majority of consumers still prefer contact through traditional email. Additionally, customer responses to traditional email marketing are significantly higher when compared to social media advertising. While every business will want a presence on the social media sites, traditional email marketing still offers the best return on investment for targeted marketing.

Continue reading

Share!!!

Keeping Business Momentum Moving During the First Quarter and Beyond

Business profitability moves in a cyclical pattern. Typically, the first quarter of the New Year is the slowest, and is often the most difficult to survive, particularly for small businesses. It’s natural that sales taper off during this time of year – customers are recovering from their holiday spending, they’re preparing to pay Uncle Sam what they owe and the winter doldrums have set in as well. However, there are a few things that you can do to help ensure that you keep your business moving forward.
Continue reading

Share!!!