Author’s Note: This is the second in my series of “Marketing From The Front” blog posts for MyCorporation.com. If you missed the previous blog post: “How to Get Started With Your Marketing Planning”, click here to find it.
Once you’ve accumulated your knowledge about the specific business you intend to start, you’ll quickly realize that there are a number of ways you can go to start creating some revenue.
In my work with more than 4,000 start-up clients over the past twenty five years I have noticed a recurring pattern – many of these new entrepreneurs have set a financial goal they want to achieve their first year in business, but they haven’t committed to writing a detailed description of how they intend to achieve this result.
The process of doing so is known in the business planning process as “marketing planning”. Technology-oriented businesses often title this work as creating “the business model”. Continue reading →