4 Objectives to Set for Your Small Business Marketing Strategy

4 Objectives to Set for Your Small Business Marketing StrategyIn order for any business to develop and grow, it needs to be equipped with the right tools to succeed. For eCommerce websites especially, a marketing automation strategy is vital for improving sales opportunities. And building and implementing this kind of strategy has never been easier than without the aid of web sales marketing automation solutions.

When devising any strategy to follow, you should set certain goals that need to be achieved and be able to measure your progress towards completing these objectives. This holds true for web sales automation strategies as well – setting clearly defined goals is the first step towards success:

1) Increasing the number of inbound leads.

With the help of a good web-sales automation solution, you can expand your opportunities for attracting inbound leads. This is how you can fuel your lead generation through marketing automation:

  • You can identify your anonymous site visitors and gather a wide range of data about them.
  • Real-time reports allow you to track each one of your leads individually.
  • You can set up notifications to inform you when a visitor completes a certain action
  • Gathered data allows you to optimize your landing pages, audit your website for a better user experience and add identified leads for lead nurturing.
  • You can also prioritize your inbound leads and group them into categories based on their preferences.

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5 Smart Decisions Small Businesses Need To Make for 2014

5 Smart Decisions Small Businesses Needs To Make for 2014With 2014 looming on the horizon, small businesses need to not only assess the past year’s success and failures, but also plot a path forward. Businesses that have survived a challenging 2013, or even experienced some growth, can take certain steps to ensure and improve growth in the rapidly approaching new year. Here are a few tips to help prepare your small business for success in the coming year.

1) Explore all the options your bank (and competing banks) offer small business owners. Save money and stretch your dollars by choosing the right bank for your business. End of the year is a good time to take a look at the competition and see what offers they might have that would benefit you. Look for low account and transaction fees, low or discounted loan rates, and free direct deposit, among other offers designed to help the small business owner.

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3 Small Business Marketing Strategies to Use on Facebook

By Craig Robinson

Small businesses today are being thrown under the bus in many different ways. Expected to pay more taxes, subject to regulations which don’t or won’t affect larger corporations – it’s very tough to even exist in a business atmosphere, much less to actually succeed. And if the pressure coming from every angle doesn’t deter you, then you have to compete with the big boys via marketing for a slice of the pie. How can do you this?

One of the best ways small businesses are targeting their customers is through social media sites like Facebook. With over a billion users, a mobile market quickly expanding, and a low-cost, multi-function ad-delivery medium, Facebook is the perfect spot for small businesses on the rise. Let’s check out a few ways a small business can leverage Facebook for marketing success.

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5 Cost-Effective Ways to Expand Your Home-Based Small Business

When starting a home-based small business, you hope it will grow into a thriving empire…or at least a reliable ongoing income source. The key word is “grow.” And as your business grows, you’ll likely reach a point when you’re selling all you can produce without making serious changes to your business plan. Here are some ideas to help you overcome that plateau.
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How to Make Your Small Business Stand Out with Corporate Signage

When you’re a small business owner, you probably don’t have a multi-million dollar advertising budget to plaster your name and products all over the television and radio airwaves. You most likely cannot afford to hire an A-list Hollywood star to promote your products and services. But you know it’s essential to stand out from the competition, especially if you’re in a saturated market.

Offering the best quality merchandise and service are important elements in helping your small business to stand out. But your superior offerings will hardly make a difference if no one knows about your company. Along with word of mouth and other long term marketing strategies, corporate signs represent a relatively low cost tool to promote your business to the public. The right signage can draw customers in off the streets, so it’s worth the investment necessary to create the best possible signage for your company.
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Using Social Networking Sites: How to Create Online Buzz

Social networking sites can be a great took for entrepreneurs looking to advertise their businesses. However, using these sites can also backfire. With so many small businesses using social networking sites such as “Facebook” and “Twitter,” the quantity of advertising is overwhelming. In order to use these sites successfully, business owners must create a strong presence within the networking community. Here are six tips to remember when using social networking sites.

1. Don’t bite off more than you can chew.
Make sure that you understand the site you are choosing to use, and remember that each site is unique. Time is valuable, especially when small businesses are concerned, and it should not be used constantly updating dozens of social networking sites. Pick those that you understand and invest your time accordingly. Continue reading