How to Integrate Social Media and SEO to Drive Brand Awareness

How to Integrate Social Media and SEO to Drive Brand AwarenessAs the owner of a small business, you know what it’s like to have a lot on your plate. Some days, it may feel as if you need a small army in place just to keep up with the way you need to market and brand yourself – not to mention making a profit and paying attention to your customers! Well, I’ve got a secret to share with you: you don’t need an army. All you need is a thirst for knowledge. The trick is to stay on top of trends and when things move, move with them!

Working in the marketing industry, I’ve come to understand that it is never about one thing or the other, it is about how all of the pieces of the puzzle come together to form the big picture. Ten years ago, your business might have gotten by with some television commercials and perhaps an advertisement or two in your local newspaper, but times have changed – how can you compete and stay on top today?

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Hot Marketing Tips for Summer

Summer is rolling in and it’s time to think about what you’re going to do to get your business heating up! As with holidays, summer is full of opportunities to entice your customers. From Fourth of July sales to summer-friendly promos, you won’t want to miss out on all the fun. Here are some tips so you can jump right in:

Let the thermometer drive your sales up

So you’re smack in the middle of a heat wave. Even though your seatbelt is giving you third degree burns every time you get in your car, it doesn’t mean that you have to be a downer about everything. Use the heat to your advantage! Give your customers a special deal for every consecutive day that the heat exceeds a certain number on the thermometer – it depends on where you live! It can be as simple as posting up a coupon code on your business’s Facebook and Twitter pages and sending out an email offering a free summer gift to those who visit your business during that time. Get creative with it!
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