As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)
The value of social media in the field of marketing is not just about brand presence or improved sales. The value lies in engagement. No platform has so far allowed different brands and companies to directly engage with the audience as well as social media does. An industry report by Social Media Examiner showed that confidence in social media continues to grow with 83% of marketers integrating social media into their marketing strategies. However, only 37% of marketers say they know how to measure ROI from their social media marketing efforts. In short, they are not sure if they are doing the right thing. While there is improvement in sales, a lot of marketers do not know how to feel about their social media strategy. Case in point is the 43% of marketers who are clueless about what Facebook is doing for them.
But let us not be too hard on ourselves. Social media marketing is a tricky subject as much as it is extraordinary. Gary Vaynerchuk of VaynerMedia said “There is no ROI in anything if you don’t learn how to use it.” So let us take this opportunity to learn about social media and what it is all about — that thing called engagement. (more…)
For new businesses, the idea of starting from scratch building any community on social media can be intimidating.
In fact, sometimes it seems like the first one hundred or so followers will never come!
While some would argue that the numbers don’t matter as long as the followers are targeted, I think all would agree that a large TARGETED following is ideal.
Why exactly is a large following important? (more…)
Every day around the globe, firms and corporations rise to the top or sink to the bottom. Such rises and falls are attributed not only to external factors but also to the successful or unsuccessful implementation of business plans and to the strategies, marketing goals, estimations and forecasts established by these corporations. Successful marketing goals and strategies that help companies rise rather than fall choose the right media services that will boost the company’s exposure on the proper media platforms. In search of these services, businesses are finding useful tools and resources to reach wider audiences in many different languages, and one of those primary tools is voice-over recording. (more…)
The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
Starting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.
SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)
LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
So you are all set up with a personal profile and company page, and now you want to attract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.
The core of your LinkedIn success comes from your profile. Without a reputable and strong presence, it is virtually impossible to gain real traction on the website. But where do you start? Your company’s LinkedIn page will be different from any other social media outlet, and your personal and company profiles require different approaches.