Every day around the globe, firms and corporations rise to the top or sink to the bottom. Such rises and falls are attributed not only to external factors but also to the successful or unsuccessful implementation of business plans and to the strategies, marketing goals, estimations and forecasts established by these corporations. Successful marketing goals and strategies that help companies rise rather than fall choose the right media services that will boost the company’s exposure on the proper media platforms. In search of these services, businesses are finding useful tools and resources to reach wider audiences in many different languages, and one of those primary tools is voice-over recording. (more…)
The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
Starting any business venture is difficult, but SEO is an even more challenging profession. While the market is more receptive to SEO and investing in online marketing than it was a few years back, the competition has grown to astronomical proportions. From huge firms to freelancers, many companies have become real forces to be reckoned with.
SEO, however, will continue to grow in importance in the future, as more businesses establish their online presence. However, if you are to succeed in your venture as an SEO entrepreneur, then you must run a tight ship, and focus on creating a brand that will last long after you’re due to retire. (more…)
LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
So you are all set up with a personal profile and company page, and now you want to attract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.
The core of your LinkedIn success comes from your profile. Without a reputable and strong presence, it is virtually impossible to gain real traction on the website. But where do you start? Your company’s LinkedIn page will be different from any other social media outlet, and your personal and company profiles require different approaches.
One of the first steps to creating your own business is picking your name. You can change your name in the future, but almost every entrepreneur is set on getting it right the first time. Maintaining your business name can significantly help your brand consistency. Whether it’s your first business or one of many, you’ve probably spent a bit of time thinking of the perfect name, and have inevitably asked – what some common business name mistakes to avoid during this important choice? (more…)
With the real estate market having an upward trend, starting a building inspection service business is very attractive. Aside from earning huge profits (if you work hard enough), you are giving yourself the wonderful opportunity of working at your own pace–which is true in most businesses, especially if you are the boss.
Growing your startup building inspection biz could be hard because of the competition but it isn’t impossible. However, without applying the appropriate marketing strategies, your business might fail. To prevent that from happening, here are a few simple marketing strategies that could help boost your biz: (more…)
Even start-up tech companies that are seemingly rooted in the digital realm place value on the importance of word of mouth marketing. However, it’s important to remember that a business that offers a personal service should be naturally aligned towards a referral plan. If you think of a wedding photographer, virtually all of their business will come from referrals. Now think of a home swapping service for vacations, the company is completely different, but it still offers a personal service. All companies of this ilk should have a strong focus on referrals, but there is virtually no company that shouldn’t consider them at some level.
Referral schemes are often misunderstood, pushed to the side, or simply neglected and allowed to underperform. Below you will find a few handy tips that will help you to ensure that your referral scheme doesn’t suffer the same fate. (more…)