LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.
So you are all set up with a personal profile and company page, and now you want to attract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.
The core of your LinkedIn success comes from your profile. Without a reputable and strong presence, it is virtually impossible to gain real traction on the website. But where do you start? Your company’s LinkedIn page will be different from any other social media outlet, and your personal and company profiles require different approaches.
One of the first steps to creating your own business is picking your name. You can change your name in the future, but almost every entrepreneur is set on getting it right the first time. Maintaining your business name can significantly help your brand consistency. Whether it’s your first business or one of many, you’ve probably spent a bit of time thinking of the perfect name, and have inevitably asked – what some common business name mistakes to avoid during this important choice? Continue reading
With the real estate market having an upward trend, starting a building inspection service business is very attractive. Aside from earning huge profits (if you work hard enough), you are giving yourself the wonderful opportunity of working at your own pace–which is true in most businesses, especially if you are the boss.
Growing your startup building inspection biz could be hard because of the competition but it isn’t impossible. However, without applying the appropriate marketing strategies, your business might fail. To prevent that from happening, here are a few simple marketing strategies that could help boost your biz: Continue reading
Even start-up tech companies that are seemingly rooted in the digital realm place value on the importance of word of mouth marketing. However, it’s important to remember that a business that offers a personal service should be naturally aligned towards a referral plan. If you think of a wedding photographer, virtually all of their business will come from referrals. Now think of a home swapping service for vacations, the company is completely different, but it still offers a personal service. All companies of this ilk should have a strong focus on referrals, but there is virtually no company that shouldn’t consider them at some level.
Referral schemes are often misunderstood, pushed to the side, or simply neglected and allowed to underperform. Below you will find a few handy tips that will help you to ensure that your referral scheme doesn’t suffer the same fate. Continue reading
2015 is officially here! And business forecasters all across the internet are scrambling to their crystal balls to give their predictions as to what is, and isn’t, going to work in the new year. Of course, if you regularly follow our blog, you’d know we beat them by a good month with our infographic “2015 Small Business Industry Predictions.” But just in case you missed it, or you want a refresher as to what we think will be the best industries to start a small business in, here’s a quick rundown of what we think is going to happen.
What industries are going to do well in 2015?
It’s almost Christmas! And with the holiday season has come the annual barrage of holiday advertising. As someone who works with businesses, entrepreneurs, and brands, I actually really enjoy holiday marketing. Not only does it help you get into the spirit, but it’s a lot of fun to see how major marketing firms tackle the holidays. After asking around the office, it seems I’m not the only one who actually likes holiday marketing! And so we thought it’d be fun to take a look at Team MyCorp’s top 5 holiday campaigns.
Coke knows how to use its brand, and every year we normally see a new iteration of an image Coke has been using since 1931 to market during the holidays. That Santa-Claus, which was drawn by Haddon Sundblom for Coca-Cola ad agency director Archie Lee, is such a ubiquitous and long-lasting part of Coca-Cola’s brand that, for a while, it was rumored Coca-Cola actually created our modern image of Santa Claus, with the white and red being Coke’s primary colors. Though that rumor isn’t true, as time wore on, many began to associate the Sundblom Santa with all of the pleasant feelings that normally accompany Christmas. And Coca-Cola has certainly ensured that their trademark Santa would continue to be an important part of the holiday season. Nearly every year, that Santa shows up in some way – be it in a wider marketing campaign, on branded merchandise, or on the cans themselves. Continue reading
We’re huge fans of Small Business Saturday here at MyCorp. Along with offering our own annual promotion for newly minted entrepreneurs, we try and spread word of the event as far and wide. Past Small Business Saturdays have been wildly successful – in 2013, customers spent $5.7 billion at independent merchants during SBS. But if that isn’t enough to convince you to participate, take a look at these other awesome perks!
American Express Promotional Material
Small Business Saturday was actually created by American Express, and the credit card company continues to sponsor the shopping holiday. And so there are tons of perks from AmEx that small business owners can use! They offer free ads and signage to everyone, and if you accept American Express cards, they’ll even put your business on their map so potential customers can find you.
Premier Partner Perks
AmEx has lined up a few premier partners with their own promotions to sweeten the deal for small business owners. You can list yourself on EventBrite, get free signs from FedEx, and free ads from Yelp! Facebook is also a partner, and if you need some social marketing advice to help you promote the big day, there’s plenty of the official page.
Most communities really rally around the idea of supporting their local main street merchants. So, at the very least, your local chamber of commerce will probably plan on putting something together for to support and promote Small Business Saturday. Check in with them and see what’s on the agenda, and how you can get your business listed as a SBS participant.
Small Business Saturday is November 29th, so if you haven’t started prepping, start now! You’ll be part of a growing tradition, and reach plenty of busy shoppers. And be sure to check back here to find out what we are offering to new small business owners this Saturday!
We are onto M in our series, and this week we are looking at the marketing and public relations industry. Marketing and PR is often seen as a hard industry to break into. There are a lot of rival firms – some big and some small – and new businesses often have trouble figuring out how to stand out. But with a good amount of experience, the right contacts, and enough work ethic, it is possible for a company to succeed in the growing marketing and PR industry.
What do you need to start a business in the marketing industry?
Most experts say that the most important factor to a new firm’s success is marketing experience. You need friends and contacts to really succeed. And while it is totally possible to build a successful business with no experience in the marketing industry, it’s really, really hard. There are a lot of lessons you learn about marketing and PR by working within the industry, and a major part of that industry is who you know. Networking is much more effective than cold-calling.