PPC (Pay Per Click) is an intimidating thing to someone who is new to the concept. It’s a marketing model where an advertiser puts up an ad on a website and pays every time the ad is clicked by a potential customer. It’s a great way to invest in traffic for your business if organic growth is just too slow. There is a lot more to PPC than meets the eye and there’s a lot you need to know to be really good at it. Luckily, there is a multitude of online marketing firms and independent consultants who can help you. Click pay per click consultant for more information. (more…)
They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.
Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)
When it comes to online marketing strategies, email marketing is no doubt a favorite oldie which has still retained its relevance today. Whether it’s your bumper black Friday offer or the launch of the latest wonder from your store- email marketing is your way to go. The post below offers 15 best lessons about email marketing that you would need to succeed. (more…)
In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.
Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.
Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)
Business managers around the world are always worrying about how to promote their firm. Excellent advertising is at the heart of any successful company. That is why this aspect of their work is crucial. When it comes to promotions, there are hundreds of different ways to go.
These days, there is a great emphasis on digital advertising and the benefits that come with it. While there are doubtless many advantages to this form of marketing, you should not rely on it alone. Let’s say you were a fisherman and you came across three ponds. What would you do? Would you try to catch fish in just one of the ponds and hope for the best? Or, would you set up nets in all three? The answer is obvious. Now, imagine those ponds were media forms. One is print media; one is digital media, and the last one is outdoor media. You need to set up strategies for each of these things if you want to get a mass customer base. (more…)
From small startups to Fortune 100 corporations, company culture seems to be the topic du jour as of late. But, is all of this airtime really warranted? Does a company’s culture truly matter that much? Who pays attention to this? A recent study jointly conducted by professors at Duke and Columbia Universities found that an overwhelming number of C-level executives believe culture matters—a lot. So much so, in fact, that they said a potential business merger or acquisition could even fail if the cultures of the two companies involved did not mesh. (more…)
Nowadays, companies all over the world are increasingly using webinars for hosting online meetings, workshops, lectures, presentations and training events. Such web conferences eliminate the necessity for travel, thus saving you money and time. In addition, they allow you to reach participants anywhere in the globe.
However, many companies make the mistake of approaching webinars as one-off events. The fact is that the material from your webinars can come in handy in many different ways for your content marketing strategy. (more…)
We’re a couple weeks into 2016, and we’re already starting to see some trends form. In our industry specifically, we’ve been noticing the following:
1.We are seeing a growth in small business s-corporation elections to minimize the risk of audit and put owners of the business on payroll to save on potential employment taxes. This is a trend because as small businesses incur more expenses (increasing minimum wages in many states, health care costs and the cost of employees), they are looking for ways to save on taxes. Business owners who put themselves on form an s-corporation and put themselves on payroll are able to save on self-employment taxes because they only pay self-employment taxes on the salaried portion of their income (as long as the salary is reasonable) and not on the remainder of the income. (more…)
Content marketing is becoming an increasingly popular marketing strategy for many businesses. More and more companies and individuals are using email newsletters, press releases and social media posts to promote their services and products. Here are some great tips which will help you carry out an effective content marketing campaign. (more…)
As customers transition to buying and communicating via mobile channels, the importance of customer engagement has also increased. Customer engagement is essential in driving sales, and customers who are involved in a positive, engaging customer experience are more likely to offer return business to a company in the future. Today, mobile marketing strategies are becoming increasingly popular to engage customers on the go, and businesses are wise to follow some simple strategies to improve customer engagements via these avenues. (more…)