Have you asked yourself recently if your marketing plans are clicking on all cylinders and you’re doing all that you can possibly do for your small business? Our regular guest blogger and award winning business coach Jeff Williams with BizStarters recently did a podcast with our CEO Deborah – and additionally, he’s providing a marketing evaluation checklist for entrepreneurs and small business owners to use to give existing business concepts “a good once-over in the marketing department.” Click here to try it out and listen in on the podcast below!
Tag Archives: marketing
5 Google+ Marketing Tips for Your Small Business
Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:
1. Use the “About Page” to link your website
Take advantage of this opportunity to tell the audience about your company. This is the perfect place to add important keyword links for your site. Another cool feature is that Google+ allows you add bullet points, so you could simply list your products and services and have them link to pages on your website, which go into more detail.
2. Plan events
Gmail accounts are ubiquitous, and Google+ has really neat optimized features for users. Their event feature, for example, is a great tool to use if your company would like to plan webinars, parties or other events. Regardless of whether or not they are Google+ users, their invitation will sync up with Google Calendar and help you track attendance. It’s also a great way to keep track of planning and logistics related to the event before, during and after!
3. Create frequent optimized posts
By including keywords in your Google+ posts, you will ensure that you show up whenever your followers search for that keyword. This feature is called social search and it is especially effective for those with a large following. By frequently posting relevant content, you are increasing your chances of coming up in Google search results, which is one of the biggest benefits to maintaining a Google+ page.
4. Be a Google Author
Google is constantly looking for new ways to authenticate content. By setting up Google Authorship, you are establishing yourself as a credible source for content. This means that you will be trusted by Google and will be able to reap all of the SEO benefits that come with that. By simply adding a photo of yourself and a miniature bio, you can drive tons of traffic to your page and significantly boost awareness.
5. Talk to the right people
Google+ is all about talking to the right people, and it makes it pretty easy to do so. One way to do this is to join communities that are relevant to your company’s industry and interests and becoming a valuable part of the conversations. Once you have done this, you can begin to form relationships with people, and when they add you to their circles, you can add them to your company’s. Once they are in your circle, the things you post will show up for them.
Danielle Pacelli is the Marketing Coordinator at MycroBurst/Logo Design Guru. MycroBurst is based in Langhorne, Pa. and is an online marketplace for graphic design. MycroBurst provides custom designs through crowdsourcing. Follow Danielle and MycroBurst on Twitter @MycroBurst.
5 Tips for Making More Money with Your Online Business
There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.
Here are five great tips to lure that audience in and get them to convert.
Target local, target specific. Everyone wants to use SEO, and for good reason. Getting onto the first page of a Google search will bring more people to your site, which means you can charge more for advertisements.
But since we’re double-dipping, you want people who will be interested in your products and services and those of the various companies marketing on your site. SEO can help with very specific search terms. You want them to be localized (instead of “Michigan bike repair,” try “Ann Arbor bike repair”) and specific to the business (“10-speed bike repair” is better than “bike repair,” which is better than “bikes”).
Make a connection with valuable content. Another way to get people to your site and keep them coming back is to become an expert by providing high-quality ongoing content. That means writing blogs, white papers, eBooks, e-newsletters, and email campaigns that make people come back for more and spend time actually reading the content. Advertisers like nothing better than a captive audience, so if you can prove that lots of people come to your site and stick around, they’re going to be far more willing to pony up money.
Utilize affiliate marketing. Some people hear “affiliate marketing” and cringe, imagining ads that frustrate their customers and have nothing to do with the type of site they’re running. But what they might not realize is that services like Google AdSense and Yahoo Publisher Network are kinds of affiliate marketing. The beauty of this kind of marketing is that you can ensure that the ads on your site are restricted to the kind of content that you want. It can take a while to make a decent amount of income from this kind of marketing, but there are those out there who know all about it and have been extremely successful with affiliate marketing.
Employ calls to action. Research has shown that businesses using calls to action (CTAs) are far more effective at making conversions than those that don’t. What’s a call to action? Any kind of specific direction that encourages you to do something that deepens your relationship with the business.
For example, a first level CTA might be a link that says “read more” at the end of an article blurb. The goal is to keep you on the site. A second level CTA hits you when you’re considering buying something but not quite sold. For example, some sites implore you to “join our email list.” Get people to agree and you’ll have more chances to sell them on your products or services. And finally, things like “buy now” or “apply now” get you to figuratively (and sometimes literally) pull out your wallet.
Keep it simple. The most important aspect of your business site is that it’s easy to understand and easy to use. You don’t want anyone who lands on your homepage to wonder what it’s all about or what they’re supposed to do. Try it yourself to make sure the purpose of the site is spelled out and the navigation is intuitive.
Obviously, these aren’t the only ways to increase your profits but it really does come back to those two original points I mentioned: getting more people to buy your products and services or making more money from advertisements. Both of those goals involve bringing more people to your site and catching their interest once they arrive.
Bio: Josh Weiss-Roessler is a freelance writer based in Los Angeles. He is also a contributor to ZacJohnson.com, where you can learn more about affiliate marketing.
Find a Problem, Create a Solution
Author’s Note: This is the second in my series of “Marketing From The Front” blog posts for MyCorporation.com. If you missed the previous blog post: “How to Get Started With Your Marketing Planning”, click here to find it.
Once you’ve accumulated your knowledge about the specific business you intend to start, you’ll quickly realize that there are a number of ways you can go to start creating some revenue.
How do you decide which path to take first?
We recommend that you use three steps to focus your marketing direction.
Find a Problem
People and businesses face problems every day. Some problems or challenges are relatively minor, like which type of drink to order at Starbucks. But, some are more serious and thoughtful such as,“how do I find a trustworthy companion for my 80-year old mother?”
One of the reasons you believe that you are skilled in some specific task or talent around which you want to build your business is because you know that you have used this skill in the past to solve problems, most likely for a corporate employer. You may have even won awards for doing so.
So, sit down with a blank pad of paper and start to write down the problems, challenges or needs you have helped solve or satisfy in the past.
This will probably take several sessions to do, as our memories often work as a progression of thoughts, not all at once.
Once you feel you have 3-5 legitimate problems, rank them from most important to a potential customer to less important.
Now, using the number one most important problem, challenge or need, let’s move on to the next step.
Get Some Feedback
You think you know which problem is most important to potential customers or clients. And you are probably right.
But, before you move forward any further, it is valuable to get some feedback from other living, breathing people.
Devise a plan to identify and approach 3-5 consumers or 3-5 corporate managers (depending on which group you primarily intend to sell to) and ask if you can have twenty minutes of their time to check out some business assumptions that you making.
If you choose to use friends, make sure you ask them to brutally honest and not hold back their opinion. Otherwise you can end up acting on faulty information.
State the problem, challenge or need that you think is most important and ask for their opinion, both on the existence of the problem and on its importance.
You will likely hear pretty much what you already believe, but you may also learn about a point of view that permits you to tweak your description of the problem.
Devise a Solution
If you describe it in a compelling manner, prospective customers will be impressed with your skills and experience.
But what gets them to buy is how they answer the age-old question: “what’s in it for me?”
Simply put: people and businesses pay for solutions to problems.
Combining what you already know about the problem with the input you received from your survey groups, you now need to write out specific action steps you will take in your business to present a compelling solution. For each action step you want to write out at least one benefit bestowed upon the customer from the specific action step you are taking.
For example, let’s say that your company intends to offer home health care workers to families looking to provide support for an older family member. The three questions a potential buyer might have in mind when looking at this kind of service are:
1. How do I know that I can trust the home health care worker to truly care for my relative and to be honest when in our house?
2. How do I go about describing and arranging for specific kinds of help?
3. How much will I pay and how is the payment handled?
Most potential customers won’t remember more than 3 key benefits at any given time so make sure that your solution doesn’t present more than that number.
Jeff Williams is CEO of Bizstarters, a nationally-known provider of business start-up and business growth coaching. He is pleased to offer MyCorporation blog readers his “Marketing Evaluation Checklist” which leads you through a comprehensive evaluation of each part of your marketing system. For your free copy, visit the official Bizstarters site today.
How to Get the Most Out of Your Marketing Dollars
Don’t let your marketing dollars get stuck in the vending machine.
It happens to everyone. It’s like a rite of passage. You go to the vending machine to get your chocolate fix and buy a bag of Raisinets. You put your money in the machine but your candy gets stuck on its way out.
You’re bummed out. You weren’t expecting this to happen. You’re faced with the decision of putting more money in the machine to get what you want – or calling some number to complain, (do they ever answer?) knowing you will never get your money back.
Doesn’t it stink when you spend money and you don’t get what you pay for? Or you have to pony up more money when you thought you wouldn’t have to? Especially if it’s for your business!
First off, when you spend money in your business, think of it as an investment. Don’t just think of it as an expense. That way you will be in the mindset of getting a return on your money, which is really what you are paying for.
Let’s pretend you are considering hiring a marketing consultant to redo your whole brand. Here are 5 things you can do as a business owner to make sure you get what you set out to get in the first place.
- Is the fee a one-time fee or will you pay as you go? How much time does the fee cover? One week, six months, 20 years or as long as it takes to get what you want? It’s important to be really clear about the length of the engagement. That way, there will be no surprises.
- Does the fee cover advice and implementation? Sometimes you will get advice to do something, and then you will have to go implement the advice and pay again. For example, your marketing person may advise you to create a company brochure. But what if the fee didn’t include the cost to actually create it? You’d have to pay again. Total stinker. You wouldn’t even get your Raisinets.
- Rounds of edits. Most marketing plans include 2 or 3 rounds of edits. Find out the pricing for each additional round (the 3rd or 4th). Use your edits wisely so you don’t have to spend extra money.
- Communication updates. So many marketing people are highly creative and have amazing ideas. But occasionally they seem to fall off the face of earth and are nowhere to be found. Make sure your marketing person gives you weekly status updates, so you can track your progress. It’s the worst feeling in the world to pay for marketing, and get no status updates! Try paying as you go for marketing help. That way the marketing person has skin in the game and will need to show up.
- The scope of the project. You need to be clear on what you are specifically paying for. For example, if you are paying for a website design and a logo, that is all you will receive. If it turns out that you need a Facebook business page, that will be more money. Just make a list of what you are paying for, so you can get what you pay for and stay on track. Wait a minute – don’t make a list. Ask your marketing person to give you a proposal and an outline of what you will get.
There you have it. No more marketing money getting stuck in the vending machine. It’s time for you to get your Raisinets.
Justin Krane, is a Certified Financial PlannerTM professional and the President of Krane Financial Solutions. His savvy, holistic approach to financial planning allows clients to unite their money with their lives and businesses with sound financial decisions. Using a unique system developed from his studies of financial psychology, Justin partners with entrepreneurs to create a bigger vision for their business with education and financial modeling. Follow Justin on Twitter @justinkrane.
How to Get Started with Marketing Planning
In my work with more than 4,000 start-up clients over the past twenty five years I have noticed a recurring pattern – many of these new entrepreneurs have set a financial goal they want to achieve their first year in business, but they haven’t committed to writing a detailed description of how they intend to achieve this result.
The process of doing so is known in the business planning process as “marketing planning”. Technology-oriented businesses often title this work as creating “the business model”.
Marketing planning can be slighted in the start-up planning process because it is not a “lock and load” organizational task such as legal registration or opening the business bank account, where you are given limited options for taking action. Marketing planning demands some careful thought and evaluation.
Here are three steps you can use to help get started in your marketing planning:
Organize Your Knowledge
You must organize the knowledge you have gained from your past work into “bite sized morsels”. I know that this may sound a bit out of date, but I still find index cards to be a very useful tool here – you write one fact, resource, or strategy idea per card. You can then organize them by category, such as “market research”, “pricing”, “competition” et al. I like to use different colored markers to mark the upper right corner of the card to permit quick identification.
I lay the cards out on a large table and sort them by color code. I have my tablet computer at hand while doing this, with a marketing plan outline open on the screen.
Using the plan outline headings as a guide I type in information from the index cards that correspond to each specific category. I often use bullet points initially in order to quickly get text into the outline. You can easily move around, reorganize and elongate text as you go along.
Add In Market Research
Chances are good that no matter how detailed your knowledge is of your chosen business concept, that you may lack statistical data that helps supports your strategy. For example, it can be very useful to determine how many potential customers there are in your chosen marketplace for the product or service you intend to offer. An example is finding out how many registered drivers there are in your metropolitan area when you are going to offer a high end car detailing service. You can often obtain this type of information from the Bureau of Motor Vehicles.
Check the Web
No matter what product or service you wish to offer, chances are very good that potential customers search for information on your product or service category by using an online search tool, such as Google or Yahoo.
So, it makes sense that to understand better the value of your existing knowledge you need to compare what you know with what information and knowledge is being shared by other websites focused on your area of work.
Quite honestly, after you have done particular work for many years you can sometimes feel that you grasp everything important to be known about the subject.
A web search can open your eyes to the fact that there are other very experienced and competent service providers out there – and they’re already available online!
Commit an hour or so to surfing the top ten search results showing for your chosen search phrase. Click the search link to reach each website and pretend that you are a prospective customer as you proceed through the site. Make notes on what you see in each site as you go!
What you learn online will give you a new, more expanded view of what you think you already know.
After you invest a few hours in using these three steps and recording the resulting strategic thinking in a word processing document, you will find a real sense of accomplishment that will give you the confidence to keep moving forward with your marketing planning.
One last note – an effective marketing plan is a dynamic document, which means that you are continually fine-tuning it as your try out various parts of your marketing strategy during your first year in business. This is not like a college term paper where there was a deadline to be done with your writing. So, don’t be too hard on yourself if your marketing plan narrative doesn’t flow as smoothly as you would like on your first try. Just return to your written plan from time to time to add new information and new results.
Jeff Williams is CEO of Bizstarters, a nationally-known provider of business start-up and business growth coaching. He is pleased to offer MyCorporation blog readers his “Marketing Evaluation Checklist” which leads you through a comprehensive evaluation of each part of your marketing system. For your free copy, visit the official Bizstarters site today.
5 Reasons You Just Lost a Sale on Your Website
How painful is it as a business owner to watch a customer pick up an item and put it right back down? You always wonder what their thought process is, especially when they’re so excited to grab it in the first place.
When you sell online, you don’t even have the luxury of watching them pick it up in the first place. You’re simply left to wonder why you haven’t sold as much this month as you did the previous. However, there are several reasons why you’re actively chasing customers away and not even be aware of it. Here are five things your customers are saying about your website right now.
1. “Where do I go?”
One common reason customers bail on buying something from your store is they can’t find their way around. You only have a set amount of time to make an impression on your visitors, and if you blow it, they’ll simply move on to the next website. There’s no incentive for them to stick around.
Make sure everything is easily clickable and all links are labeled. Be sure your search feature actually leads them to the products they’re trying to find. And make sure your shopping cart is easy to find and not hidden somewhere on the bottom left. How are you going to make a sale if customers can’t figure out how to pay you?
2. “What is all this junk?”
You have great stuff. You KNOW you have great stuff. Unfortunately, nobody else does, because you hide it in the back of the store! Well, proverbial back anyway. When an item starts selling like hotcakes, you don’t keep it hidden – you feature it so it sells even more. The same is true online. Put a hot selling item on the front page so everyone knows they’ve found a great store right off the bat.
3. “Is that a candlestick or a wax figurine of Marilyn Monroe?”
Again, your items are great, so that’s probably not the problem. The issue is nobody can tell what it is you’re selling because your pictures are a total mess. Blurry, unfocused, filtered – they look like you snapped them during a hurricane!
Retake all your pictures so visitors can clearly tell what they’re looking at. For highly professional pictures, invest in a light box so all of your products photos have a clean, uniform look.
4. “This description makes no sense!”
Now that you fixed up your pictures, you have another problem. Customers have no idea what you’re talking about in your descriptions! Your copy is confusing and misleading and people are still clicking away in droves.
Not everyone is an expert at writing descriptions, so if you really need the help, consider hiring outside help. The right description can elevate a mediocre seller to a must-have product.
5. “AwesomestuffIShouldBuyRightNow.com? What is that?”
It has to be said: you don’t have to chase anybody away if they don’t know you exist in the first place. You need people to come to your site if they’re going to buy your stuff. If you’re not putting yourself out there, it will never happen.
Bone up on your marketing, SEO, and PR techniques. Meet some other store owners to see how they got noticed by the public. Don’t be scared to try different tactics out. Whatever you do, spread the word that you exist or all your other work will be for naught.
Have you ever made a change to your website or marketing that dramatically boosted your sales? Leave us a comment and let us know!
This guest post is brought to you by WePay, the easiest way to accept payments online. Sign up today for a free account!
7 Tips to Creating the Best Online Shopping Experience for Customers
Catering to customers online is a huge benefit to retail store owners. However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online. To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.
1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website.
2. Create a great website design and user experience. Once users have found your site, do what you can to keep them there by making your website pleasing to look at, interactive and helpful. Make it easy for customers to navigate your site with a clean layout and design. Study how other online stores organize their websites, and use their sites as a model. Differentiate yourself through your content, not your user interface.
3. Ensure that your customers know they can trust your site’s security. Display privacy policies, security badges, anything that shows that your site is trustworthy and safe to log into and save information on. After all, your website is trustworthy, right?
4. Make products easy to find. If your site is well-organized and you include a search bar, customers will be able to easily find what they need (and maybe items they didn’t know they were looking for!) Make searching the site as easy as possible so potential customers don’t leave and go somewhere else.
5. Include useful product descriptions and reviews. The great thing about a brick-and-mortar store is that customers can hold your products in their hands to get a feel for the item and its size and weight and even try them out to make sure they work as expected. If you want to hold customers’ attention online, make them feel like they’re trying out a product in the store: Give a brief but detailed and accurate description, including size, weight, color and functionality of the product, and add the ability to leave behind user reviews complete with pictures for customers to browse through.
6. Give them a deal they can’t resist. Want free shipping? A complimentary sample? Batteries included with a product that specifies batteries are not included? Often customers do their research on multiple sites before making a purchase, so once they’ve landed on your site, offer them a great deal to ensure they make their purchase there rather than moving on to see what the competition has to offer.
7. Offer great customer support. Some customers may want to buy from you, but have problems when it comes to checkout. Others may have questions about a product that are not answered on your website. Still others may buy a product and be dissatisfied with it. If you offer great customer support with the option to call or email in the event of a problem, not only will you gain more customers, you’ll retain these customers and get their positive recommendations. Users will continue to come back to your site again and again if they know you’re responsive to their needs.
About the Author:
Valerie Cecil is a research coordinator, marketing specialist and writer for Outbounding.com. Her work allows her to investigate many topics, ranging from online consumer relations to effective communication in the workplace. When she is not working, she enjoys kayaking, watercolor, and scouting out the cutest Gift Boxes From Retail Packaging she can find.
Guest Post: How to Shift Your Mindset from Cutting Costs to Generating Revenue
As small business owners become increasingly uneasy about the removal of tax breaks, increased taxes and potential new costs for employee health care benefits, there are a plethora of articles cropping up everywhere on how to tighten the belt on the budget. Cutting costs on your insurance policies, voice and data plans, and credit card processing are always advised on the “to do” list and companies are often told to avoid cutting costs on customer service, marketing and employee perks.
These are all viable ideas, but they all miss the target. Instead of only concentrating on reducing expenses, why not focus on what you can do to shift your mindset over to increasing revenue?
Mindset Shift
The things that you are passionate about and give your time, attention and energy to often wind up paying it back in your favor which is why making the mindset shift from what costs you can cut to how you can generate your business more revenue is so important. If you concentrate only on reducing costs, where is your focus? You are pursuing a mindset of reduction when you give all of your energy to focusing only on financial matters. Is it good to be certain you have the best plan and the most effective use of your money? Of course!
Ask yourself what it is you really want. When you focus your time and energy on generating more revenue, you’re working to surround both your business and yourself with a financial means that can help you both grow and excel together. Focus mainly on cost-cutting and you are working on a reduction rather than an expansion mindset. Concentrate on staying positive and working to give your business what it is that it really needs.
How to Begin Generating Revenue
1) Marketing Campaigns
Was it the campaign where you targeted your database of repeat customers? You looked through your most successful campaigns for the last few years, sat down with your marketing team and designed a printed postcard which followed a clear, specific theme and hit the key buying triggers of the best campaigns. You may have even had so many good ideas that you designed a series of campaigns and hit several buying triggers. For the coming year, if you find that with all available marketing channels you no longer have as much time to design campaigns from scratch, why not check out free downloadable templates online? Design sites like PrintPlace make for great options with less generic, more professional print-ready postcard templates you can easily customize for your business.
2) Taking a Personal Approach
Perhaps one of your most successful marketing campaigns involved making personal visits to each of your top customers. Should you decide to repeat this again, it’s important to remember to take the following steps:
Call ahead and set an appointed time to do lunch or coffee.
Ask them questions displaying genuine interest in them and their business.
Bring along your latest product brochures and explain how your products work to serve them the best.
Follow through on your pre-determined call to action and depart with an order in your hands, knowing that you provided the best possible customer service.
Online Marketing
- Twitter, Facebook, Splurgy, Pinterest or Google+ campaigns could all push traffic to your special offer. Guy Kawasaki’s book What the Plus is a comprehensive guide to Google+ and a comparison of Google+ to other social media sites.
- You could increase their awareness to watch for your special offers. Anyone who called in the special code from the campaign could receive an extra bonus product or special discount rate.
- A special QR (quick response) code could be placed on your business card, brochure or postcard campaign. This QR code could direct them to a specific page on your website to receive a special only available with that code.
Be Creative to Generate Revenue!
Combine the most successful campaigns of the past and test them in combination with new marketing methods to achieve the best of all possible worlds.
Elaine Love’s expertise is in small business, marketing, branding and publishing. Her credentials include Masters Degrees in Communication, 30 years of entrepreneurial awards including “International Innovator of the Year,” World Class Speaking Coach, and author of 3 books. Elaine prints her business cards, stickers and brochures with PrintPlace.com. Contact Elaine on Google+ at +Elaine
5 Budget Friendly Tips for Marketing Your Small Business
A business is a business regardless of its size. But when it comes to marketing, big companies are able to splurge more on their marketing tools while small businesses have a much smaller pool of finances to be resourceful in. Limited resources shouldn’t be seen as a challenge – it’s actually an opportunity to be more creative with how you market your business.
Lacking some creative juices for marketing strategies? Worry no more with these budget friendly marketing tips!
1) Don’t underestimate old school marketing tools. I’m not asking you to print 10,000 flyers or brochures. You can start with 100 and distribute them in places where there are a lot of people and high volumes of foot traffic. Supermarkets or coffee shops can be great spots to start and both of these tend to offer community bulletin boards to post materials on. Continue to carry business cards everywhere you go since you never know just who you may meet when you’re putting up these flyers. Get as creative as possible when going the paper route – why not make a calendar with your company details in it for 2013?
2) Utilize social media. Social media has made it easy to reach a broad audience and spend a relatively small amount of money, if any, in the process. Create a blog on your company website and put all your company updates in there. Include activities and plans which you think might interest more people and create Facebook and Twitter accounts to promote the posts out on.
3) Create promotions and great deals. People love promos! If you’re selling a product, you can create a Buy One Get One deal. For services, you can have a ‘Bring a friend and get 50%’ promo. Of course, you should be able to study your promos first. Make sure that you would still get a steady stream of revenue brought in from it. After all, it is your business and you need to make a profit from it!
4) Create local events. Do you have friends who sing? Why not invite them to come up with a small concert at your storefront on a weekend you offer a big sale? That will lure in customers both new and familiar alike. Promote your products by providing free samples or trial sized items and offer up additional coupons for discounts on your next purchase.
5) Build good relationships with your customers. Nothing beats great word of mouth! Make sure that every customer will have a good experience by using or experiencing your products or services and develop a rapport with them personally. Invite them for coffee or send them personalized emails of thanks. With that simple gesture, you will be able to retain your current customers who will refer you to their relatives and friends.
Marketing your business shouldn’t be taken for granted – your customers are your backbone to the success of your company!
Barbara Watson is a small business owner. She loves to help small time entrepreneurs in making it big in their respective industry. Apart from that, she is also a regular contributor for Phoenix Kiosk. They have a great team that will help your business with software and hardware needs.