Social media marketing has proven itself as much more than just a passing fad. A common misconception is that when things go viral, it’s just by accident or some kind of fluke. Granted, there is a little bit of luck at play sometimes but certain firms have got it down to a science where they can really put the odds in their favor. Sometimes it’s about creating a new trend from scratch and making it go viral but other times simply jumping on a bandwagon will do more than enough to raise a lot of exposure for your campaign. Let’s take a look at some of the very best social media campaigns of 2014 (so far) and why they were so successful.
Here’s an example of a company seizing the opportunity when something goes viral by accident. If this was planned from the very start, it would have been incredibly clever and a brilliant way to get attention. Part of me wants to believe that this happened organically, but the cynic in my head says it was staged. In either case, the result is still the same.
TrekAmerica is a company that specializes in putting together adventure holiday packages. When one of their employees named Greg sent in a vacation request, he accidently CC’d every member of the company’s 3500 staff rather than just sending it to his manager. This resulted in the hashtag #GiveGregaHoliday taking off, and the company responded by giving Greg a trip to Las Vegas and including the hashtag #GregGotTheHoliday. The result here was exposure, and this campaign worked because most people can relate to wanting a little time off, and everyone loves an underdog story of an employee being treated right by their bosses.
As an entrepreneur, relationships are some of the most valuable assets you’ll ever create. There are the relationships that you form with your customers, with your suppliers and with other small business owners. . You won’t find a column for “relationships” on your balance sheet but you should always be working on growing this asset no matter what.
When you focus your marketing activities in the following three steps, you will be working towards building strong relationships with customers and potential customers. By becoming an authority in your industry, building connections and bringing great value to the table, you’ll find yourself with a stable of strong business relationships in no time.
1. Establish Credibility in Your Industry
The first step is to position yourself as an authority in your industry. Don’t be afraid to highlight your credentials! Take advantage of inbound content marketing and create an informative blog, write a newsletter, and learn to use social media effectively. Every one of the aforementioned avenues are great places to build, grow, and nurture an audience.
Occupational or work-related stress is something most of us have to face each day in some way or form. Heavy workloads, extra hours spent in the office, or even taking work home, and the pressure of impending deadlines can push us closer to the edge. Did you know that absences from work attributed to stress multiplied between 1995 and 2004, and that most heart attacks occur on Mondays.
People can get stressed on work for variety of reasons that may include their job roles, tasks that require more time spent on the job, bad interpersonal relationships within the team, poor management style from those in charge, environmental factors or career concerns, like job insecurity. These stressors lead to a less satisfied and ultimately less productive workforce.
It is important to take stress seriously and to try to find a way to alleviate stress that suits you best. Here are a few simple techniques that can help you to relax and focus better.
People decide to start businesses for a variety of reasons, but one of the biggest reasons is because they have a particular skill that lends itself to their business. An example of this is someone who is mechanically inclined and decides to open an automobile repair shop, or somebody who is a computer whiz and decides to build and fix computers for a living. It’s a great idea to start a business based on your existing skills, but sometimes entrepreneurs won’t take into account the additional skills that are necessary to run a business. Areas like bookkeeping and accounting, tech support and cleaning can all be outsourced to other companies or independent contractors, but there are also skills that are necessary to effectively run a business that all entrepreneurs should always be working on improving.
One of the biggest skills entrepreneurs need is the ability to negotiate effectively. Every entrepreneur should focus on improving their negotiation skills. Some business owners really don’t like to negotiate, they’re worried about the outcome of negotiations, or they simply lack the ability to negotiate.
Tired of the long commute? Dealing with coworkers? Having to wake up extremely early, get dressed up and head to the office earlier than usual to beat traffic? Working from home might just be your best fit! Thanks to the internet bringing the entire world closer together, there are countless opportunities available for those that would like to work remotely. Let`s take a look at some of the best types of businesses that you can do from the comfort of your home, along with some tips for staying productive and succeeding.