2013 was a great year for Guidant. We celebrated our tenth anniversary, launched a new website and helped hundreds of people realize their business ownership dreams. As the year comes to a close it’s tempting to mentally check out and enjoy the social parts of the season. But I’ve found that the quieter time that comes with people being on vacation is perfect for doing some deep thinking about want I want to accomplish in the coming year. Here are my resolutions for 2014:
1. Provide even greater value to our clients through education.
Knowledge is power, and when people have the facts about the different ways they can become business owners, they are empowered to choose what’s right for them. Our new website has a section called “Study Hall” devoted to educating would-be business owners.
2. Raise the awareness of Rollovers as Business Startups (ROBS).
The greatest challenge of our business is that potential business owners have either never heard of ROBS, or, because of its complexity make the faulty assumption that there is something quasi-legal about it. Nothing could be further from the truth.