Senen Garcia, Esq. of SG Law Group
Accountant, attorney, and B Corp movement supporter Senen Garcia, Esq. got his entrepreneurial start at an early age. The sole owner of two businesses before completing his bachelor’s degree in Business Administration with a concentration in Entrepreneurship and International Business, Garcia opened his accounting and tax practice before receiving his undergraduate degree. While running said business, he completed his Graduate and Juris Doctorate degrees and now operates SG Law Group in Florida which assists clients with their corporate, real estate, estate planning an property insurance claim needs.
Today he’s giving us a look at how he got interested in the B Corp movement, what he believes Benefit Corporations need in order to succeed and why the real benefit behind the B Corps has a lot to do with marketing.
Marshall McLuhan is famous for stating that “the medium is the message”, a phrase that means that the form a message takes ultimately affects the way in which it is perceived. Gen Y, or the Millennials, of today’s society know backwards and forwards that if you want to have your voice heard and heard in large numbers, the best way to achieve this is through networking through social media outlets. Today, everyone who is out to make a name for their selves is creating a Facebook fan page and updating their status. They’re Tweeting live every hour on the hour, blogging to an audience of thousands, even creating podcasts on iTunes for those on the go to download and listen to when they’re on the road or at the gym or even on their lunch break. Today’s generation is logged on, signed in, and synced up 24/7 to all of the latest news and trending reports- and not only do they love it, they rule these virtual realities.
Big businesses have taken note of social media practices and are now integrating it into their work force, creating positions for tech-savvy individuals in the areas of SEO and SEM content production. They’re even offering creative media and graphic design internships for individuals and students who need the experience to pursue their career with. Most businesses today understand that social networking is here to stay and with dozens of reputable sites to work with, fewer and far in between do you find a company without a blog or Twitter account. Continue reading