Entrepreneurs, take note! There’s big news on the B Corporation front – this August, Delaware became the 19th state to enact benefit corporation legislation, a move that signals the new business entity’s staying power.
While it’s true that 18 other states and D.C. are already on board the B Corp train, Delaware has an especially longstanding, notable reputation as a corporate haven, and as an important and influential player in the business community. In other words, people in business pay extra attention to Delaware, and when Delaware passed benefit corporation legislation, it was a very big deal. The state’s legal recognition of benefit corporations will spark more momentum for a movement that aims to sink legal teeth into the notion that companies should mold their missions to benefit society as a whole, instead of primarily focusing on maximizing profits for shareholders.
Mission statements are one of those holdovers from the domineering American corporate culture of the eighties, and while they can be extremely useful to focus a new business, most of the time they’re bland, and lack any sort of creative touch or impulse. Normally this wouldn’t be that big of a deal, but business schools have a terrible habit of taking the most inoffensive, uninspired mission statements from major corporations and printing them out as an example to which our future entrepreneurs can aspire.
So many thoughts, such little creativity
So we decided to go through a list of multi-national companies and found four odd/funny/not all there upstairs mission statements to help future entrepreneurs reading our blog avoid being the butt of a small time business blog’s jokes. Continue reading →