For any small business owner, a slowly recuperating economy can be an overwhelming scenario. With small business budgets often stretched to the limit, it is difficult for the owners to choose the best means of investing money while still allowing growth of their businesses. According to studies, the number of people using the internet on mobile-only devices is on a steady rise. In fact, we may all soon be seeing a smartphone-only generation, wherein cell phones are the primary source for accessing the internet. This is why small businesses need to start making significant strides when it comes to the mobile app market.
A June study by Nielsen found that more than 60 percent of mobile users in the United States owned a smartphone. People not only use their phones to surf the web and communicate with friends, but are conducting business that just a few years ago was reserved for notebooks and desktop computers. It is now more important than ever for businesses to optimize their websites for mobile technology.
While creating a mobile version of your website is a good start, an app is the most comprehensive way to ensure maximum exposure to potential customers. An app moves faster than a mobile website and can sync with other features on the phone. The problem is that most small business owners don’t have the technological wherewithal to code an app themselves. It isn’t as difficult as one might imagine, but also not as simple as printing business cards online. The following will help steer you in the right direction.