For any small business owner, a slowly recuperating economy can be an overwhelming scenario. With small business budgets often stretched to the limit, it is difficult for the owners to choose the best means of investing money while still allowing growth of their businesses. According to studies, the number of people using the internet on mobile-only devices is on a steady rise. In fact, we may all soon be seeing a smartphone-only generation, wherein cell phones are the primary source for accessing the internet. This is why small businesses need to start making significant strides when it comes to the mobile app market.