In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.
Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.
Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)