There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.
Here are five great tips to lure that audience in and get them to convert.
Beginning with $15,000 and a shack of an office, this week’s affiliate grew to be one of the biggest online media monitoring firms in the world. Sounds pretty awesome to me. Meltwater is a software as a service (SaaS) company that aids businesses in amping up their online presence. Being the experts they are, we invite them to share a few tips on online advertising:
5 Tips for AdWords Advertisers
Often times, running a competitive AdWords campaign as a small business with a limited budget may feel like playing against a stacked deck. It’s important to remember that one of the primary reasons the pay-per-click model has been so successful is that it rewards advertisers who run relevant ads, not just those who spend the most money. It is still possible to achieve a high ROI on your campaigns as a smaller advertiser. These 5 tips can help you get there: