Harnessing the World of Mobile Marketing

iStock_000017173323XSmallIn the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading

How to Take Your Website from Annoying to Inviting

How to Take Your Website from Annoying to InvitingEstablishing a professional website is important for every business even if you aren’t selling your products online. Your website is the biggest first impression you have for potential customers searching for your services, and it will either convert visitors into real customers or send them looking elsewhere.  Make sure that your company has an updated and easy to navigate site that showcases your business in the best possible light. Here are four factors to consider when evaluating the kind of website you have.

Your website should be appealing. 

Much like the traditional retail storefront, customers want an experience with a company website that is organized, easy to use and helpful, convenient, and uncluttered. All of the necessary information should be easy to find on your website. Once customers have reached your home page, they should be able to find what they are looking for in a reasonable amount of time. If your website is cluttered with too many ads and irrelevant material, they’re more likely to feel overwhelmed and go to another site instead.

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Guest Post: How to Shift Your Mindset from Cutting Costs to Generating Revenue

As small business owners become increasingly uneasy about the removal of tax breaks, increased taxes and potential new costs for employee health care benefits, there are a plethora of articles cropping up everywhere on how to tighten the belt on the budget. Cutting costs on your insurance policies, voice and data plans, and credit card processing are always advised on the “to do” list and companies are often told to avoid cutting costs on customer service, marketing and employee perks.

These are all viable ideas, but they all miss the target.  Instead of only concentrating on reducing expenses, why not focus on what you can do to shift your mindset over to increasing revenue? Continue reading

Awesome Affiliates: RealPractice

This Awesome Affiliate is known for building websites of the best quality and successful online marketing for businesses and firms. In a Q&A sesh, RealPractice shares the tricks of the trade when it comes to their website and marketing biz:

How does RealPractice help small firms and businesses grow?
RealPractice helps small businesses generate more revenue. The company provides online marketing services, professional websites, and client acquisition solutions for firms across the country. These solutions help firms to get more calls from potential clients, track the effectiveness of online marketing, and ultimately close more business. Continue reading