How to Boost Consumer Trust When Launching an Online Business

Online businesses have a distinct cost advantage over brick and mortar businesses – they don’t need to rent out a storefront at a good location. Their owners can save on rent overheads by running their business out of their homes.

Businesses that have a physical presence, though, have a distinct advantage in another way – people trust them more because they can see them. People buying from physical stores know that they are there for them, should a problem turn up.

They can look at the store assistants and the manager to see if they trust them through the buying process. If there’s a quality issue, it’s always easy to go back to the store for a return or exchange. They know that storefront retailers are serious businesses. They’ve invested money in launching a store and hiring people.

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7 Tips to Creating the Best Online Shopping Experience for Customers

Catering to customers online is a huge benefit to retail store owners.  However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online.  To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.

1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. Continue reading

Roozt.com: A Small Business Making a Big Difference

Roozt.com is an e-commerce platform that features products solely from environmentally and socially responsible companies at 50-80% off retail value. In addition, 1% of any purchase made on its site is donated back to the non-profit of the buyer’s choice. The idea behind rootz was to create a simple online platform for amazing deals from inspiring companies you may have never heard of otherwise. Initially focused on researching, rating, and retailing products from Moral And Responsible Companies (MARCs), the MARCsMovement team soon discovered a considerably larger and unsolved pain in the industry: the need for small & medium sized socially responsible companies to gain national exposure for their awesome products and increase their customer base. Thus, Roozt.com was born. Members can save on electronics, sporting goods, shoes, and apparel while simultaneously giving back to the humanitarian world with their purchase. Continue reading