Follow Your Business Bliss: Let Your Passions Be Your Guide

David NilssenBy David Nilssen, CEO & Co-founder, Guidant Financial

Follow your bliss. We’ve all heard this simple advice, stated succinctly by writer and mythologist Joseph Campbell. We’ve heard it so often that maybe we’ve lost sight of Campbell’s intent. It wasn’t permission to do nothing, or to squander our gifts. In saying “Follow your bliss,” Campbell exhorted us to action. To proactively seek out what we’re passionate about and build a life around it. After all, if you’re doing what you love, it doesn’t feel like work—but you can make it your living.

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Finding a Unicorn: The Quest for a Work/Life Balance

By David Nilssen, CEO & Co-founder of Guidant Financial

The work/life balance topic is always a hot one with entrepreneurs–especially today when Smartphones keep us connected at all times. Now more than ever, professionals are faced with the impossible challenge of cultivating a healthy personal life while striving to reach their entrepreneurial goals.

So, how can you balance your personal life and your professional life?
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10 Reasons Why Businesses Should Hire College Grads

With the downtrodden economy, daunting unemployment numbers, and hefty student loan debt, recent college graduates have been a hot topic of debate for some time now. With so many people out of work, the job market is flooding with energetic newbie grads and their older, more qualified competition. Recent college graduates begin to feel stuck in the hole of being under-experienced for “entry level” positions with no opportunities available to help gain that experience. It’s critical that employers recognize the wealth of value recent college graduates have to offer as new employees. They may just be what your business is looking for! Continue reading

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Help Your Small Business Dream Take Flight!

Where I grew up there is a little outdoor sporting goods store that I love to visit. It is sandwiched between a Mexican restaurant and an old magazine and tobacco store. Its location is nondescript and doesn’t get very much attention. However, once you’re inside – it is a whole new world. The sights, sounds and smells take you somewhere special. There are pictures of world famous climbers. They are always the first to have the newest climbing, skiing, and camping equipment. The employees actually use the gear they sell. They can tell you where the best snow is, or where the best campsite is. They recognize you when you walk in and will ask how the jacket you bought last winter is holding up. Sure, there may be illicit smells wafting from the employee break room, but that’s just how it is. That is what small businesses are- unique and custom tailored to the local community; providing a product or a service with you in mind. Continue reading

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