Tag Archives: pay per click

Awesome Affiliates: Bizdocs

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Welcome Gretchen Miller, President of Bizdocs and good soul. Bizdocs is an online service that offers new businesses the opportunity to ask questions and find their way with some friendly, affordable help.

“You can have everything you want in life, if you help enough other people get what they want.”  That’s a quote from the book “See You at the Top”, by Zig Ziglar, an American author, salesman, and motivational speaker.  When I was a kid it was available on cassette so I gave it a listen; then I listened again and again and again.  I couldn’t really tell you what was on the rest of the tape set but I will never forget that quote.  As it turned out, Zig really knew what he was talking about.  It comes down to one thing:  Stop worrying about your own problems and help people.

Practice this in your professional life and you’ll be amazed at what happens to your bottom line.  People want to be heard.  They need solutions.  When you find that solution for them, they don’t forget it.  They not only purchase your product but they tell everyone they know about the great guy at 34th and Main Street who solved their painstaking problem.  Yes, everyone has quotas; that’s a given.  You may have to work a few extra hours a week to improve upon the quality of your delivery but in the end, definitely worth it.

Let there be no mistake; you will not see overnight results.  You won’t wake up some time next week with money falling out of your closet (unless you’ve robbed a bank, in which case you’ve totally missed the point of the exercise).  You will, however, wake up one morning when you least expect it and say, “How did I get here?  Why is it again I don’t have to worry about paying my bills this month?”

Our new site was developed simply to help small business owners.  We’ve seen the good, bad and the really ugly and thought it might be nice to give you, Jane FlowerShop, or you, John SmallEngineRepair, a little direction when you’re stumped without having to pay a fortune for the information.

On our site you can find important information on what it takes to start your business, grow your business and save money along the way.  We have free classifieds.  Sell your whole business if you like, at no charge, get rid of some excess inventory or find that perfect employee you so desperately need.

We offer low-cost banner advertising by the month instead of per-click.  Has anyone been hit with a $500 online advertising bill for the month and wondered who in the world is clicking your ad since it sure isn’t showing up in your bank account?  The banner ads are one rate, inexpensive and will give you lots of exposure without any costly surprises at the end of the month.  Pick the page that suits you best for your advertisement and sign up.  It’s that easy.

While you’re at it, you might want to think about some corporate apparel for your business.  There is no minimum quantity required.  Upload your logo or design a shirt from scratch.  Either way, just get some shirts with your business name on it!  If no one knows you exist, they can’t do business with you!  How many places do you or your employees go in the course of a day?  How many people will see your logo or your website address on that shirt in just one day?  Dollar for dollar, best investment you can make and, unfortunately, the most overlooked.  It doesn’t matter where you get the shirts; just get them.

I hope in this writing I’ve helped someone in some small way.  Just one more thing about what Zig said… helping people get what they want doesn’t have to be limited to your professional life.  If you have opportunity, please take some time to help someone less fortunate.  The relief you will give them is priceless.  It doesn’t have to be complicated.  For instance, next time you walk by that homeless man, hand him a coat; it’s getting cold at night.  Take some clothes or school supplies over to that single mother.  School is starting and she doesn’t know what she’s going to do.  A small gesture for you may be huge to them and they will always remember your kindness.

Interested in becoming an affiliate with MyCorporation or finding out more about bizdocs? Contact Cindi Sokoloff, Affiliate Manager at MyCorporation at (818) 746-2264 ext 320.

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Awesome Affiliates: Meltwater

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Beginning with $15,000 and a shack of an office, this week’s affiliate grew to be one of the biggest online media monitoring firms in the world. Sounds pretty awesome to me. Meltwater is a software as a service (SaaS) company that aids businesses in amping up their online presence. Being the experts they are, we invite them to share a few tips on online advertising:

5 Tips for AdWords Advertisers

Often times, running a competitive AdWords campaign as a small business with a limited budget may feel like playing against a stacked deck. It’s important to remember that one of the primary reasons the pay-per-click model has been so successful is that it rewards advertisers who run relevant ads, not just those who spend the most money. It is still possible to achieve a high ROI on your campaigns as a smaller advertiser. These 5 tips can help you get there:

1. Define Your Goals: You probably don’t have the budget to use paid search as a way to build product awareness, generate leads, and brand yourself. Try to focus on the most important element. This should inform what landing pages you take searchers to, what message you’re conveying in ad copy, and how much of your budget is dedicated to the display network. Clearly define what your company is trying to achieve from paid search.

2. Distinguish Your Target Audience: When thinking about keyword selection, consider what the people most likely to purchase your product would search for. Be as targeted and specific as possible. The people searching these specific terms are the people most likely to convert and eventually buy your product or services. You might provide online backup, but if you know that you do especially well for people looking for “online backup for linux files,” make sure you’re bidding on those keywords and exhausting those available impressions before spending money on more general and generic terms.

3. What Sets You Apart: Your ad copy needs to demonstrate your unique selling proposition. You have a 35 character elevator pitch in a line of ad copy, and you need to make the most of it. What makes you different from the other 10 ads on the page? Is it the quality of your product? Free shipping? Pricing? Your client base? The awards you’ve won? Make sure you’re emphasizing these specific selling points in your ads. If you’re just repeating what your company does and instructing someone to “Get a Free Trial,” you’re not cherishing those characters enough.

4. Where Do You Want to Spend Your Money: If you’re an advertiser with a limited budget, it’s not good enough to ask yourself if a given keyword is relevant or not, or whether a managed placement on the display network is targeted or not. You need to ask yourself if there’s a keyword that’s more targeted, if there’s a placement that’s more relevant. If you could control where every one of your daily clicks came from, what would that look like? Are you funneling traffic so that’s a possibility? Each dollar you spend is a dollar that might be more effectively spent with better targeting.

5. Test, Test, Test: This is an oft-repeated recommendation of paid search, but that doesn’t make it any less important. Make sure you’re acting on the data from your testing. It’s not enough to split test two pieces of ad copy. You need to take action and then turn off underperforming elements. That way you can maximize the impression share of better performing elements and get more bang for your buck. Continuous improvement through testing and refinement is the cornerstone of a well-managed PPC account.

Interested in becoming an affiliate with MyCorporation or finding out more about Meltwater? Contact Cindi Sokoloff, Affiliate Manager at MyCorporation at (818) 746-2264 ext 320.

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