PPC (Pay Per Click) is an intimidating thing to someone who is new to the concept. It’s a marketing model where an advertiser puts up an ad on a website and pays every time the ad is clicked by a potential customer. It’s a great way to invest in traffic for your business if organic growth is just too slow. There is a lot more to PPC than meets the eye and there’s a lot you need to know to be really good at it. Luckily, there is a multitude of online marketing firms and independent consultants who can help you. Click pay per click consultant for more information. (more…)
Welcome Gretchen Miller, President of Bizdocs and good soul. Bizdocs is an online service that offers new businesses the opportunity to ask questions and find their way with some friendly, affordable help.
“You can have everything you want in life, if you help enough other people get what they want.” That’s a quote from the book “See You at the Top”, by Zig Ziglar, an American author, salesman, and motivational speaker. When I was a kid it was available on cassette so I gave it a listen; then I listened again and again and again. I couldn’t really tell you what was on the rest of the tape set but I will never forget that quote. As it turned out, Zig really knew what he was talking about. It comes down to one thing: Stop worrying about your own problems and help people. (more…)
Beginning with $15,000 and a shack of an office, this week’s affiliate grew to be one of the biggest online media monitoring firms in the world. Sounds pretty awesome to me. Meltwater is a software as a service (SaaS) company that aids businesses in amping up their online presence. Being the experts they are, we invite them to share a few tips on online advertising:
5 Tips for AdWords Advertisers
Often times, running a competitive AdWords campaign as a small business with a limited budget may feel like playing against a stacked deck. It’s important to remember that one of the primary reasons the pay-per-click model has been so successful is that it rewards advertisers who run relevant ads, not just those who spend the most money. It is still possible to achieve a high ROI on your campaigns as a smaller advertiser. These 5 tips can help you get there: