How to Make a Lasting Impression at Your Next Conference

Attending a business conference is a great way to promote your company and meet new customers and prospective partners. Exhibiting or putting up a booth for your company at a conference can be very expensive, and it’s important to be able to get the most from it. Getting the best return from investment in a conference is about planning, having clear goals and leaving a lasting impression and the following five tips will help your company get the most from your next conference.

1)      Have a clear goal in place.

This may seem an obvious point, but you should always be clear why you are attending a business event. Is it to generate sales leads and capture customer details to follow up at a later date? Is it to engage with existing customers and build loyalty? Having a clear goal makes it easier to plan everything from who will attend to what your stand will look like.

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How to Get Started with Marketing Planning

In my work with more than 4,000 start-up clients over the past twenty five years I have noticed a recurring pattern – many of these new entrepreneurs have set a financial goal they want to achieve their first year in business, but they haven’t committed to writing a detailed description of how they intend to achieve this result.

The process of doing so is known in the business planning process as “marketing planning”. Technology-oriented businesses often title this work as creating “the business model”. Continue reading