To a great majority of people, especially those that are not business-oriented, a press release is nothing but a simple way to gain publicity. That might be true, but it is of great value to anyone looking to expand his business to greater heights.
Not every press release that reaches the media is published or aired. A good reporter believes in creating not just informative but also interesting and eye-catching stories. Therefore, if there is no story to your story, then your press release might be declined which won’t help your growing business.
To help grow and expand your small business, here are four techniques that you can use to improve the outcome of your press releases: (more…)