Catering to customers online is a huge benefit to retail store owners. However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online. To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.
1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. Continue reading →
Starbucks, everyone’s favorite coffee mega-chain, made an announcement recently that had a few people scratching their heads; they are going to try and offer alcohol in one of their Portland stores. People don’t typically look for a shot of whiskey to go with their double shot no-foam latte, at least not publically. So coffee consumers all across the country are wondering what Starbucks is up to. They have already tried the model in Seattle, with some success, and some analysts are predicting that Starbucks is looking to expand into sit-down dining.
This raises an interesting question that many businesses face after a while; when do you decide to expand to other products? While selling booze may not exactly fit in your business model, there are plenty of linkable items that make sense together. A T-shirt company could expand to sell jeans, or a soda company may expand to sell water. Before making this type of change, you should ask yourself five key questions about the your plans and your company. Continue reading →