LinkedIn Endorsements: Useful or Useless?

Recently, LinkedIn launched its endorsements feature, which is essentially a simplified version of the LinkedIn recommendation.  But do these endorsements hold any value?  I think they do, but I don’t believe they’re as useful for social proof of skills as they are for the indirect messages they convey to others.

Infinitely easier to offer than a recommendation, a LinkedIn endorsement takes one click to bestow.  As a result, it’s likely that endorsements aren’t taken nearly as seriously by those who offer them as recommendations… and if recommendations aren’t all 100% sincere, you can imagine what that means for endorsements.

That being said, there is still some useful information that can be picked from them: Continue reading

Guest Post: 4 Ways to Get Great Reviews for Your Business

You read that right- it only takes 4 simple steps to get your business the great testimonials and reviews it deserves! Our Friday guest post comes to you courtesy of WordofMouth.org’s CEO Andy Sernovitz who discusses the power of the positive recommendation, how it affects and motivates our shopping habits and the 4 ways that anyone can begin getting these types of reviews for their own.

True, honest love from a happy customer in the form of a testimonial or review can be incredibly powerful. More than any copy you could write, any ad you could buy, or any offer you could pitch – a recommendation from a happy customer motivates people to buy.

It’s more than just the warm fuzzies, recent research from Nielsen shows that 92% of us trust recommendations from people we know, and 70% of us trust reviews from strangers online. That’s much more significantly than how much we trust the traditional method of advertising, editorial content, and search marketing.

So how do we get this positive feedback? It only takes 4 simple steps! Continue reading